French eyewear brand, Krys, and TBWA\Paris present a high-action, fast-cut shootout. Firstly, because it is far more entertaining than the usual commercials for the genre. Secondly, because it’s a humorous play on celebrity photography.

The 60-second spot draws on famous film tropes in its clash of camera flashes between two heroes.

Client: Krys 
Client Team : Jean-Pierre Champion, Bruno Censier, Victorine Censier, Camille Boulay
Agency: TBWA\Paris
Creative Directors: Benjamin Marchal & Faustin Claverie
Assistant Art Director: Audrey Lucet
Strategic Planner: Pierre Gris
Agency Maangement: Jonathan Serog, Julie Montagné, Nina Fernandes
Film Production: ELSE\
Director: Hungry Beards
Producer: Jennifer Bauche
Production Director: Tristan Voisin
Editor: Walter Mauriot
Colourist: Nicolas Gautier
Director of Photography: Jean Paul Agostini
Set Designer: Audrey Malecot
Post-production: ELSE\
CEO: Maxime Boiron
Creative Producer: Lorraine Poincignon
Post Producer: Mélanie Bernard
Lead 2D: Benjamin Piton
Motion Design: Maxime Poidevin & Matthieu Bougle
Flame Artists: Franck Darnois & Fx Clément
Lead 3D: Younes Chekouh
3D Graphic Designers: Clément Choblet & Jérôme Maillot
Shooting Supervisor: Franck Darnois
Head of Music & Sound: Olivier Lefebvre
Music Director: Thomas Jacquet
Sound Director: Ambroise Cabry 

Client: Krys 
Client Team : Jean-Pierre Champion, Bruno Censier, Victorine Censier, Camille Boulay

Agency: TBWA\Paris
Creative Directors: Benjamin Marchal & Faustin Claverie
Assistant Art Director: Audrey Lucet
Strategic Planner: Pierre Gris
Agency Maangement: Jonathan Serog, Julie Montagné, Nina Fernandes

Film Production: ELSE\
Director: Hungry Beards
Producer: Jennifer Bauche
Production Director: Tristan Voisin
Editor: Walter Mauriot
Colourist: Nicolas Gautier
Director of Photography: Jean Paul Agostini
Set Designer: Audrey Malecot

Post-production: ELSE\
CEO: Maxime Boiron
Creative Producer: Lorraine Poincignon
Post Producer: Mélanie Bernard
Lead 2D: Benjamin Piton
Motion Design: Maxime Poidevin & Matthieu Bougle
Flame Artists: Franck Darnois & Fx Clément
Lead 3D: Younes Chekouh
3D Graphic Designers: Clément Choblet & Jérôme Maillot
Shooting Supervisor: Franck Darnois
Head of Music & Sound: Olivier Lefebvre
Music Director: Thomas Jacquet
Sound Director: Ambroise Cabry