How do I get to the nearest Macca’s? In France that question is being answered by a very pared down series of directional signs by TBWA\Paris and the famous McDonald’s fries packet.
The campaign makes the most of the new design freedoms provided by Turner Duckworth’s recent global makeover.
The TBWA campaign uses eight colours to make 64 different combinations and create Macca’s hunger.
Credits:
Agency: TBWA\Paris
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Directors: Camille Roulant & Emile Chiumino
Account Supervisors: Xavier Royaux, José Jacinto & Benoit Kolb
Agency Account Managers: Jonathan Serog, Julie Montagné & Matthieu Charles
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