Pernod Ricard Winemakers has added TBWA\Sydney to its creative roster for its global wine portfolio, following a competitive pitch.

The agency will now lead brand strategy and creative for heritage New Zealand brands, Stoneleigh and Brancott Estate, as well as innovative, new-to-world brands, Rosie, Headline Acts and Greasy Fingers.

Pernod Ricard Winemakers is one of the country’s leading wine, spirits and champagne companies, managing a large portfolio of internationally recognised brands. TBWA\Sydney’s work will include developing work global wine campaigns that will be activated in markets such as the UK and Ireland, USA, Canada, Asia, New Zealand and Australia.

Eric Thomson, global marketing director, Pernod Ricard Winemakers, stated, “We are excited to partner with TBWA. We are looking forward to working with TBWA to build best-in-class campaigns and activations that engage consumers in impactful and exciting ways with our brands.”

Tanya Vragalis, managing director of TBWA\Sydney, added, “We are thrilled to begin this partnership with Pernod Ricard Winemakers after building a strong relationship through the pitch process. With creativity at the heart of the brand, we’re looking forward to helping them disrupt this category across the world.”