The International ANDY Awards, the first advertising award show of the season, has announced the shortlist for its second four of seven regional competitions, Europe, LATAM, Pacific & Swana. To break barriers that exist around cultural context, juries representative of the creative excellence in the area came together to select the best ideas entered into the competition.
France and the UK lead the Europe shortlists with 14 shortlisted entries each. Sweden has 11. Brazil leads the LATAM shortlist with 10 shortlisted entries. Argentina has 8. The Monkeys, Leo Burnett and DDB Group lead the Pacific shortlist with 32 shortlist entries each. United Arab Emirates is a very clear leader in the Swana shortlist with 12 of the 15 shortlisted entries. Impact BBD has 7 of them.
By providing context and feedback, the expert chosen as regional judges help entrants shape their work to resonate on the global stage. The regional awards are also an opportunity to enter awards at no charge. It’s a way to recognise ANDY Award-worthy work via the shortlist, and fast-track it to the global shortlist.
If you’ve been shortlisted, and want to be in contention to win metal, you can convert your entry to the global competition, finalise your submission and pay the entry fee. Every shortlisted piece may move forward to the global competition, where it will compete for ANDY Gold and for prestigious ‘Best of’ titles. Winners will be revealed in May 2025.
Convert your shortlisted entry here.
“Our goal for ANDY regionals is to ensure that more creative work is represented in the show and to get to meet more talented creative leaders globally. We aim to remove the barriers that might prevent companies from submitting, whether it’s the cost of entry or a lack of cultural context,” stated Gina Grillo, president & CEO of The International ANDY Awards. “Work that’s tested at this regional level indicates its potential to resonate on a broader stage, demonstrating that creativity knows no boundaries.”
Each jury reflects the best talent in their corner of the globe. Alice Chou, chief creative officer, Dentsu Creative Taiwan; Steve Babaeko, CEO & chief creative officer, X3M Ideas, and Rei Inamoto, founding partner, I&CO, lead the Juries.
“The ANDYs always remind us of the spirit of BRAVERY in great creativity—the courage to explore new perspectives, break free from boundaries, present unprecedented visuals, and pursue flawless execution. These are the qualities we celebrate in the works from the Greater China region,” Chou stated.
“Asia has such a diverse mix of cultures, tastes, and styles that it often doesn’t get the attention it deserves,” Inamoto commented. “With a thoughtful and critical set of eyes and voices from jurors from the region, we selected a shortlist of works from Asia that will surprise and delight the rest of the world. I believe it’ll serve as an inspiration not just for the region but the rest of the global creative community.”
View the first three shortlists:
The full shortlists can be viewed on andyawards.com.
