Supercheap Auto sells spark plugs, rubber mats and ArmorAll. But not in these ads…
Most retail advertising makes creatives shudder. It makes The General Store excited, because a couple of years ago Matt Newell and Andrew Fraser saw a hole in the market (good retail advertising) and decided to fill it.
The agency’s latest campaign for Supercheap Auto suggests that it’s doing its job rather well.
Supercheap Auto sells spark plugs, rubber mats and ArmorAll. The campaign of three TVCs sells pride, the satisfaction of a job well done, and the thrill of building something.
The ads appear this week in TV and digital media.
Creative credits:
Agency: The General Store
Creative director: Robin Feiner
Art director: Guy Collins
Creative partner: Andrew Fraser
Group account director: Gemma Cadwallader
Agency Producer: Darren Bailey
Strategy Partner: Matt Newell
Production company: Curious Films
Director: Robin Walters
Producer: Peter Holani
Sound: Songzu
Sound designer & partner: Simon Kane
Producer: Jessica O’Bryne
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