This year 13 entries from Australia achieved Finalist status in this year’s Global Awards for the World’s Best Healthcare & Wellness Advertising.

Saatchi & Saatchi Wellness’ Save the Box campaign, for women’s cancers, won six of them.

How S&S Wellness used cardboard boxes to save women’s boxes from cancer

The Global Awards Grand Jury shortlisted 145 entries this year submitted from 24 countries. The winning entries will be announced at the Global Awards ceremonies on November 17 in New York City and Sydney.

• The US was the top finalist earner with 65 entries in the final judging, a 25.5% increase over last year.
• The UK had 27 entries move on to the trophy round.
• Australia was 3rd with 13 Finalists.
• 6 German entries move forward.
• India, Singapore and the United Arab Emirates each achieved 4 finalists. Brazil, Canada, France and Japan have 3 finalists
• China has 2.
• Cambodia, Greece, Peru, South Africa, Spain, Sweden, Turkey and Ukraine each have 1 entry in the trophy round.

Entries educating the consumer on behalf of brands dominated this year’s competition. 25 entries from 11 countries saw 25 moved to the medal round in Educational Awareness (Advertising to the Consumer).

Technology-driven campaigns were also prominent in the finalists:

GSW Worldwide The Empathy Project for USB used virtual reality to allow health professionals working with the epilepsy community to experience firsthand what a seizure is like.

Sudler & Hennessey London The Journey Ahead Challenge for Trajenta EASD Congress Activity was a driving game linked to iPads, in which delegates earned ‘fuel’ by answering questions about the brand/diabetes – allowing them maneuvre the challenging landscape within the game.