The Gunn Report has released the 50 Years of Best Car Ads, selected by Havas adlegend, Jacques Séguéla.
A reel with more than 60 of the greatest and most awarded car ads ever made is soft porn for adland creatives. So here’s a bit of foreplay:
Doyle Dane Bernbach’s ‘Funeral’ for Volkswagen (1969)
‘Baseball, Hot Dogs, Apple Pie’ for Chevrolet by Campbell-Ewald (1974)
‘Snow Covered’ for Jeep by Bozell North (1994)
‘The Hire’ for BMW by Fallon (2002)
‘Sculptor’ for Peugeot by Euro RSCG (2003) [Havas Worldwide]
‘Cog’ for Honda by Wieden + Kennedy (2004)
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‘Humanity’ for Toyota by Hakuhodo (2006)
Jacques Séguéla commented, “Starting out in auto advertising is like entering the priesthood: either you are defrocked by the end of the seminar or it becomes a vocation. Mine has lasted over half a century. A car represents our fantasies, our desires, our longing to escape. For the general public it’s an expression of personality, for the advertising executive it’s an expression of creativity. Each spot is an adventure. I’m delighted to share my 50 Years of Best Car Ads with all the creatives around the world lucky enough to have entered this very secret club of the imagination with four wheels and an engine. Now it is time for you to discover the best of them on The Gunn Report.”
Jacques Séguéla, is a now a consultant Havas after a career with Havas chief creative officer and vice president as its climax. Séguéla began his career as a reporter for Paris-Match, then became editor of France-Soir. In 1970, he created advertising agency, RSCG, which merged with Eurocom in 1991 to create Euro RSCG Worldwide. Séguéla’s close association of 30 years with Citroën has been chronicled as “one of the most brilliant and fertile collaborations in the history of our car industry”. Jacques Séguéla is also the author of eighteen books on advertising.
