The Hallway has been appointed by Collective Wellness Group as creative and media agency of record for Anytime Fitness, Australia’s largest health club franchise, with close to 550 clubs and over 600,000 members.
“We’re thrilled to partner with such an iconic brand and look forward to helping Anytime Fitness further solidify their position as market leaders,” stated Jules Hall, chief executive officer, The Hallway.
Caitlin Bancroft, chief marketing officer, Collective Wellness Group, commented, “We loved the passion the team at The Hallway demonstrated from our very first meeting. From their strategic, creative and media approach, we knew they were the right fit for the next phase of our growth. I’m excited about what we can achieve together.”
The win adds to recent growth for Australia’s longest running independent agency, including adding Nova Entertainment to its client roster.
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