The Newtons Laboratory & Road Safety Institute Panos Mylonas: What would you not want to miss out on?

Summer is synonymous with rest. It’s perhaps the only time of year when you can finally slow down, leave daily routines behind, and stretch out by the sea, soaking up the sun on a sunbed you’ve been looking forward to all year. But a car or a motorbike accident can turn the rest you’ve been planning for months into something very different – being stuck in a hospital bed.

The Newtons Laboratory has created a new kind of road safety campaign. Rather than relying on short sharp shock, it triggers long hard thinking.