Branding and innovation agency, The One Centre, has expanded its creative capabilities by appointing Chris Gillespie as creative director & head of digital and Bettina Winkler as design director.
The two senior creatives add to the agency’s experience in physical and digital brand design, communications, content, environments as well as expertise gained from international branding experience across categories, cultures and countries.
Gillespie joins The One Centre full-time after working as a contractor with the agency and will report to managing director, Katie Molloy, and founder, chairman & chief executive officer, John Ford. He is one of the most experienced and innovative brand and digital creatives in Australia and internationally. He is a highly skilled creative-art director, designer, illustrator and innovator with a deep understanding and passion for technology and digital experiences. He has co-founded and run three creative companies and guided teams to deliver projects which have gone on to win accolades at D&AD, Cannes and many more. He has worked for clients such as ABC, Coca-Cola, Paspaley, Qantas, Red Bull, Telstra and Virgin Mobile.
John Ford commented, “Chris has a unique understanding of the opportunities for branding and branded interactions and experiences in the digital domain and through technology. His combination of skills and expertise in both brand creation and design and his exceptional digital and technology capabilities are the perfect formula to lead and define The One Centre’s creative output for the new era.”
Winkler brings 15 years of international branding experience across multi-channel applications and sectors in the creative industry. Her extensive experience has been gained at studios, Winkreative, Hingston, Special, and Eskimo, as well as creative agencies, Special Group and Droga5. Previously, she was a senior brand creative at The One Centre. She will report to Chris Gillespie.
“Bettina possesses a powerhouse combination of international branding experience, exceptional craft and artistry and expertise working across luxury, lifestyle and B2B markets. She brings a unique cultural perspective and understanding of modern branding for global markets which along with her thoughtful and well-crafted approach to design makes her the perfect fit for The One Centre. We are thrilled to welcome her back to the team,” Ford stated.
The creative appointments reflect the agency’s growth as it enters its 23rd year, to fulfill the needs of clients, Immutable, Aquila, Ingenia, Lounge Lovers, Cosette, All G Foods, AQUNA, Aircalin, Ofload, Sotheby’s, Ferrari and The Menopause Co.
For noted, “The One Centre is gearing up for a big 2023, we have an exciting pipeline of brand development projects for a range of global business disruptors, and Chris and Bettina are the perfect additions to our team. Together they symbolise our heritage and continual pioneering in total branding across physical and digital touchpoints with style and impact.
“The One Centre will continue to focus on helping progressive and disruptive businesses create brands for the modern era with both purpose driven positioning and powerful brand identity and expression across their CX.”
