The One Club has announced its 2025 Global Creative Rankings based upon results from a range of this year’s leading global and regional awards shows.
FCB New York is Global Agency of the Year for the third year in a row. The agency no longer exists, folded into BBDO at the end of 2025 following the Omnicom-IPG merger. FCB is Network of the Year. It no longer exists either.
Ogilvy Singapore has been named APAC Agency of the Year and #6 worldwide. Motion Sickness Auckland is APAC Independent Agency of the Year. Serviceplan Group is Independent Network of the Year.
The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creative excellence across advertising and design. Rankings are determined through a transparent, weighted points system spanning The One Club’s global shows (The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition), regional programs (ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards), national competitions hosted by ADCE member clubs, and local shows by club’s US chapters. Additional information is available here (select “View More Details”).
This year’s top-ranked firms for APAC are as follows (click links for each category to view the full list).
- 1. Ogilvy Singapore
- 2. Dentsu Inc. Tokyo
- 3, INNOCEAN Seoul
- 4. TBWA\Hakuhodo Tokyo
- 5. Leo Thailand Bangkok
- 6. R/GA Japan Tokyo
- 7. Motion Sickness Auckland
- 8. Bear Meets Eagle On Fire Sydney
- 9. VML Manila Makati City
- 10. Wolf BKK Bangkok
APAC Independent Agency Rankings:
- 1. Motion Sickness Auckland
- 2. Bear Meets Eagle On Fire Sydney
- 3. Tsuzuku Tokyo
- 4. FINCH Sydney (tie)
- 4. Supermassive Sydney (tie)
- 6. The Nine Shanghai
- 7. Paradox Tokyo (tie)
- 7. Special New Zealand Auckland (tie)
- 9. Muma Malaysia Petaling Jaya
- 10. Share Digital Marketing Taipei
Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list). In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.
- 1. FCB New York
- 2. Klick Health Toronto
- 3. Serviceplan Germany Munich
- 4. Area 23 New York
- 5. TBWA\Media Arts Lab Los Angeles
- 6. Ogilvy Singapore
- 7. Playmakers Tbilisi
- 8. McCann London
- 9. DAVID Madrid (tie)
- 9. Energy BBDO Chicago (tie)
Global Independent Agency Rankings
- 1. Klick Health Toronto
- 2. Serviceplan Germany Munich
- 3. Playmakers Tbilisi
- 4. Uzina Lisbon
- 5. Rethink Toronto
Top ranked firms and individuals in the following categories are below (click links for each category to view the full list).
- Design Firm of the Year: The New York Times Magazine New York
- Brand-Side Agency of the Year: Squarespace New York
- Brand of the Year: Spotify
- Brand Parent Company of the Year: AB InBev
- Non-Profit Client of the Year: Change the Ref
- Production Company of the Year: We Make Them Wonder Munich
- Music & Sound Company of the Year: DaHouse Audio Los Angeles
- Agency Network of the Year: FCB
- Independent Agency Network of the Year: Serviceplan Group
- Agency Holding Company of the Year: IPG
- Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
- Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
- CMO of the Year: Dr Jan Flemming, PENNY
- 1. United States
- 2. Canada
- 3. Germany
- 4. Portugal
- 5. United Kingdom
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East & Africa
Global College Creative Rankings
- 1. Berghs School of Communication Stockholm
- 2. ArtCenter College of Design Pasadena
- 3. Filmakademie Baden-Württemberg Ludwigsburg
- 4. Brigham Young University Provo
- 5. School of Visual Arts New York
“Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” stated Kevin Swanepoel, CEO, The One Club for Creativity. “They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage.”
