282 Pencils were awarded in print & outdoor, design, direct, branded entertainment, responsive environments and public relations by the One Show from 27 countries this year – 76 Gold, 95 Silver and 111 Bronze. 6 Best in Discipline winners were also announced.
Australia & New Zealand took home 13 Pencils.
Best in Discipline winners were:
Print & Outdoor:
Survival Billboard for Microsoft by McCann / m:united / London
Design:
Nameless Paints for Kokuyo by Dentsu / Tokyo
Direct:
The Interactive Form for CANAL+ by BETC + BETC / Digital / Paris
Branded Entertainment:
#NOTCOMINGSOON for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York.
Responsive Environments:
The Last Shot for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles.
Public Relations:
Inspiring Spirit for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore.
The Australian & New Zealand winners were:
M&C Saatchi Australia/Bang PR / Sydney + Digital Playground / Los Angeles, Bronze in Branded Entertainment, Game of Balls for Blue Ball Foundation
Atomic 212, Silver in PR, Lucy the Robot for Double Robotics
Colenso BBDO, (2) Gold in Direct & Silver in Print & Outdoor, Reduce Speed Dial for VW
DDB Melbourne, Bronze in PR, The Unconventional Oven for Kidsafe
DDB Auckland, (2) Gold in Design & Silver in Branded Entertainment, Unforgotten Soldiers for Sky TV
FCB Auckland, Bronze in Print & Outdoor, Read Better Stories – Gym for Paper Plus Group
Y&R Brisbane, Gold in Direct, Melanoma Likes Me for Melanoma Patients Australia
Whybin/TBWA Melbourne, Bronze in PR, Equal Future for ANZ
Leo Burnett Sydney, (2) Silver and Green in Design, Just for WWF
Leo Burnett / Sydney + Minds Eye Production / London, Silver in Direct, Celebrity Tantrum for Samsung
The complete list of winners can be found here.
