248 Pencils were awarded in film, interactive, cross-platform, IP, mobile, social, UX/UI and radio by the One Show this year.

REI’s #OptOutside campaign won Best of Show.

• Leo Burnett Sydney won the 2016 Green Pencil for Just with WWF. The campaign encourages people to replace wastefully packaged household products with environmentally-friendly alternatives and shows how a small change can make a big difference to the planet.  Just also won a Silver Pencil for Collateral Design. The Leo Burnett network won 23 awards for campaigns created in 11 offices throughout the world.

• The Martin Agency won three special awards with long-standing client, Geico – Agency of the Year, Client of the Year and the inaugural Penta Pencil, which is given to an agency-brand team that has created stellar work for five continuous years.

Nick Ball: How and why Geico’s new ads fast forward to the end

Wieden + Kennedy also won a Penta Pencil for its work with Old Spice.

Del Campo Saatchi & Saatchi won two awards for long-standing client, Andes Beer – Gold in print & Outdoor for The Fairest Night of All and Bronze in Film for Hagglers.

• BBDO won Network of the Year for the second year in a row, with eight different agencies winning Gold Pencils, including Best in Radio (Sancho BBDO in Bogotá) and the first Gold Pencil win from Russia (BBDO Russia Group).
• WPP won Creative Holding Company of the Year, with Ogilvy, Grey, AKQA and JWT making generous contributions to its tally of Pencils.

The Best in Discipline winners are:

Film:

adam&eveDDB, Blink London, Zenith Optimedia and The Mill (all from London): Shoplifters for Harvey Nichols

adam&eve/DDB turns shoplifters into ad-talent

Interactive:

Air, Lovo Films, Globule Bleu and White (all Brussels): Call Brussels for visit.brussels

Cross-Platform:

Venables Bell & Partners San Francisco, Tool of North America Santa Monica, North Kingdom Los Angeles and Edelman San Francisco, #OptOutside for REI

Intellectual Property:

Publicis Colombia and Cirec Foundation (both Bogotá): Funtastic Hand for Cirec Foundation

Social:

Deutsch Los Angeles: Taco Emoji  Engine for Taco Bell

Mobile:

what3words London: The world addressed for what3words

UX/UI:

McCann Paris, Image Metrics Las Vegas and My Studio Factory Paris: Make Up Genius for L’Oréal Paris

Radio:

Sancho BBDO Bogota: Learning on the way for ADN

Australian & New Zealand winners are (full list of Round 2 winners here):

Clemenger BBDO Melbourne: (2) Gold in Interactive, Rate My Roof for Origin Energy and Bronze in Film, Strings for Transport Accident Commission

DDB Group Auckland: Bronze in Cross-Platform, Unforgotten Soldiers for SKY TV

Droga5, The Sweet Shop Sydney + Heckler: Bronze in Film, Wok for Heineken.

George Patterson Y&R Brisbane: Gold in Social Media, Melanoma Likes Me for Melanoma Patients Australia

J. Walter Thompson Sydney: Silver in Film, Nutri-Grain Presents Unstoppable for Kellogg’s

Leo Burnett Sydney: Silver in Mobile, LifeLive for Samsung

Saatchi & Saatchi Auckland: Bronze in UX / UI and Bronze in Intellectual Property, Clever Kash for ASB Bank

S&S NZ gives ASB a moneybox that doesn’t hold money

Y&R Auckland and David Miami: Silver in Cross-Platform and Bronze in Corporate Social Responsibility, McWhopper for Burger King

The combined list of Round 1 and Round 2 winners is viewable here.

The top 11 agencies are:

Neither Australia nor New Zealand had an agency in the top 20. Australia’s highest ranked agency is George Patterson Y&R Brisbane, =#67

New Zealand’s are Colenso BBDO and DDB Group Auckland, both =#46.

Full rankings list here.