Europe’s largest privately owned IT services company, SCC France, is official supporter Paris 2024 Olympic and Paralympic Games. Agency, The Pill, has helped SCC France to celebrate that by combining digital transformation and physical effort to put its employees to the test with the first coffee machine that doubles as a treadmill.
To have a cool coffee break, employees had to take part in a sporting experience and break their routine first by running. Employees get on the treadmill, enter their email address and press the “Start the race” button. They then have to run 300 metres to receive their coffee.


Once they’ve completed their crazy race, each participant receives an email with the score they’ve achieved. The higher the speed, the higher the score and the higher their place on the podium. To congratulate the most athletic, SCC France has also hidden ultra-violet codes on certain cups that will enable employees to win a host of Paris 2024 gifts.




