Early last month, DDB New Zealand won two Mashies for Sky’s Bring Down the King campaign, Best Twitter Campaign and Best International Digital campaign – that’s 2 of just 24 Mashies Bests handed out for social and digital marketing worldwide.
This week, DDB NZ launched the idea that Sky On Demand puts “the power of freedom” in users’ hands, via a 60 second spot called Murmuration.
Damon Stapleton, chief creative officer, DDB commented, “In 60 seconds we’ve created something that demonstrates how complete freedom might feel. The epic film is engaging and moving and continues to champion SKY as New Zealand’s preeminent storytellers.”
Yep, it’s an ad that will captivate mums and dads and get its message through their hearts and into their heads. Much of that is due to The Sweet Shop’s Steve Ayson. And restraint. Both Ayson and DDB have kept their focus on one thing, the power of freedom in your hands. Remember the maxim that single-minded ads work? Watch one hard at work here.
Creative credits:
Agency: DDB New Zealand
Chief creative officer: Damon Stapleton
Executive creative director: Shane Bradnick
Creative director: Chris Schofield
Art director: Toby Morris
Copywriter: Simone McMahon
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Production Company: The Sweet Shop
Director: Steve Ayson
Executive producer: Fiona King
Producer: Larisa Tiffin
Production designer: Guy Treadgold
DoP: Ryley Brown
Offline Editor: Jack Hutchings @ The Butchery
Online / VFX: Blockhead
Sound design: The Coopers
Music: ‘Outro’ by M83
Licensing: Jonathan Hughes, Franklin Rd
