^“And lo Brocky said, they will come to the Mountain, for those that believe in the Bathurst will have a bloody good time up there.“

It’s the fourth year of Repco’s much loved Bringin’ the Bathurst, and Thinkerbell is making sure that it will get you goin’ for client, Repco. The agency has brought back Brocky’s red glove and its owner, now known as the Revvvrend. As fans flock to the Temple of Bathurst (a metaphor for Mount Panorama where the Bathurst 1000 motor race is held) they have the Bathurst brought into their lives through its almighty power.

The earworm of a track was developed by the team at Electric Sheep Music and the spot was directed and produced by Josh Logue and TAXI.

Kym Sutherland, general manager marketing at Repco commented, “Ever since Repco took over the sponsorship of the iconic Bathurst 1000, we’ve been throwing everything at it. This time of year sees us Bringin’ the Bathurst at the track, in our stores and of course in our ads. We’ve really put the pedal to the metal with this new work.”

Ben Couzens, executive creative tinker at Thinkerbell, added, “We’ve laid some solid foundations with our Bringin The Bathurst idea over the last few years and after harnessing the power of Brocky’s almighty glove last year, we’ve found that there’s plenty of magic left in it this year.”

The full Bringin’ the Bathurst work is running up to and throughout the great race in October, on TV, digital, print and social and supported with some equally entertaining event activity for those making the pilgrimage this year.

Credits
Client: Repco
Creative Agency: Thinkerbell
Media: Initiative
Production Company: Taxi Film Production
Director: Josh Logue
Editing & VFX: Manimal Post
Music & Sound Design: Electric Sheep Music
Photographer: Jon Webb
Colourist: Marty Greer