It’s a very cheeky (read: powerful) idea to place your posters asking people to rethink how they shop outside a competitor’s store. That’s exactly what Thinkerbell has done in its first work for The Reject Shop, after winning the account as consolidated agency partner, responsible for their marketing strategy, all media (offline and digital) and creative.

The Reject Shop is a household name with more than 375 locations across Australia, known for providing great value on everyday essentials, seasonal like Christmas and Easter, plus special buys. They strive to help all Australians save more every day.

The new campaign, Rethink The Reject Shop, positions The Reject Shop as a trusted brand that stocks big brand essentials at really low prices, every day, helping customers through the current costs of living. As well as the bold OOH placements, the campaign is running across BVOD, radio, and social.

Andrew Stein, chief customer officer at The Reject Shop stated, “We’d been looking for a partner that would be able to help us strengthen our brand strategically from both a creative and media perspective, and had heard great things about Thinkerbell. We’re looking forward to working closely with the team at Thinkerbell as we continue to grow and evolve our business and marketing strategy.”

Margie Reid, chief executive officer of Thinkerbell, added, “The Reject Shop is a brand with a strong and loyal customer base, and the team at Thinkerbell are excited to play a part in the evolution of their brand, communications and media as they continue to grow and deliver for them, effective results, or as we like to say ‘measured magic’. This first evolution of the brand challenges customers to rethink the way they save, with Reject Shop customers coming out on top every time.”

Credits
Client: The Reject ShopCreative Agency: Thinkerbell
Media Agency: Thinkerbell
Production Partner: Magnetizer