…and save the Great Barrier Reef.

Thinkerbell’s creative ingenuity has found a very Australian way for XXXX to help save the Great Barrier Reef – rewarding everyday Aussie with beer in beer to watch grass grow – literally.

The famous Aussie beer has teamed up with the Great Barrier Reef Foundation to launch a Liquorland-exclusive XXXX x GBRF 8-pack, backing one of the Reef’s quietest heroes…seagrass. Not glamorous, not fast… but absolutely essential.

On top of the existing partnership funding, XXXX is tipping in an additional AU$100,000 donation to fund seagrass restoration across the Reef. That money helps grow, nurse and replant seagrass meadows, the underwater lawns that clean the water, store carbon and feed everything from tiny fish to turtles and dugongs.

The catch? Seagrass grows slowly. Painfully slowly. Which is why restoration takes time, patience…and now, beer. To kick off the partnership this year, XXXX is rewarding Aussies for backing the cause, by rewarding people in cold beer for tuning in and helping keep track of seagrass growing.

Watch grass grow. (..for just four minutes to unlock a $10 voucher)

Karen Sterling-Levis, Lion Brand Director – Core Beer, commented, “The Reef is part of who we are. This partnership is about backing the long game. By choosing this pack, Aussies are helping fund the slow, vital work of restoring seagrass and getting a pretty great excuse to crack a beer while they’re at it.”

Great Barrier Reef Foundation CEO, Anna Marsden, added,  “Restoring the Reef isn’t a quick fix, it takes long-term commitment and partners willing to invest in solutions that work. XXXX’s support, alongside Liquorland, allows us to scale seagrass restoration and turn funding into real progress in the water.”

The XXXX x GBRF 8-pack is available for a limited time at Liquorland stores across Australia and online.

Credits
Creative Agency: Thinkerbell
Client: Lion 
Social: We Are Social