Today The brave has hired creative duo, Hannah Lawson and Kate Idle, who have just won AWARD’s 2023 Emerging Creative Team of the Year. They will work with creative partners, Jade Manning and Vince Osmond, across clients including Zambrero, Carnival Cruise Line, HOYTS and the University of Sydney.

“We’ve been admiring Hannah and Kate from afar for a while now, so we couldn’t be happier to have them join us. We’re going through an exciting period of growth at the moment, and with so many clients eager for brave, meaningful ideas, Hannah and Kate are a perfect fit,” say Manning and Osmond commented.. 

The team joins from DDB Sydney, where they worked with clients such as McDonald’s, Westpac and Volkswagen over the last five years. Most notably, the pair are responsible for McDonald’s award-winning Middle Child Campaign and the recent Westpac Banker and Referee NRL Sponsorship campaign. 

Hannah Lawson stated, “We’re beyond excited to join the talented team at Today the Brave. We’ve watched TTB grow over the past year, so it’s pretty awesome to now be a part of it.”

“The energy and drive that the team at TTB have is amazing. It’s a great opportunity to join such talented people and become a part of what they’re building,” added Kate Idle

Since the indie agency entered the scene in 2022, Today the Brave has worked with clients including Fetch TV, Carnival Cruise Lines, True North, Zambrero, Coposit, News Corp, the University of Sydney, HOYTS, AMP North and Mercury Capital.

Cover image l-r: Kate Idle & Hannah Lawson