Today the Brave has been appointed to Carnival Cruise Line’s (CCL) creative account. The agency’s job will be to accelerate the brand’s strategy and creative, supporting CCL to help drive Australians to reappraise, experience, and embrace the value of a cruise, enticing them to jump on board. CCL is anticipating an exciting period of growth, fuelled by the escalating demand for cruise holidays globally.

“Following a challenging period for the cruise industry throughout the pandemic, the category is on a trajectory of ambitious global expansion. And Carnival Cruise Line is poised to capitalise on this wave of growth,” stated Celia Wallace, partner, Today the Brave.

“Today the Brave will be working with the CCL team to unlock the value in their brand platform, Choose Fun, reminding Australians of the possibilities of a cruise.”

With two of its fleet currently running in Australia – Carnival Splendour sailing year-round from her Sydney homeport and Carnival Luminosa operating seasonally from Brisbane – the Carnival brand is one of the most locally known and respected in the cruise industry. 

“Today the Brave’s approach to capitalising on new opportunities meant they were a natural partner for us at Carnival Cruise Line. While our growth plans are ambitious, we’re confident that the strategic thinking and unique approach to creativity will help us achieve our goals,” commented Anton Loeb, senior director, sales and marketing, Carnival Cruise Line.

Carnival Cruise Line is the World’s Most Popular Cruise Line and was the first cruise line to sail over 100 million guests. 

Since Today the Brave’s launch in mid-2022, the agency has worked with clients including True North, Coposit, Zambrero, the University of Sydney, AMP North, News Corp, HOYTS and Mercury Capital.