Tourism Tasmania has launched a tender for creative agency services. The incumbent agency is BMF, that has led creative duties since 2019.
BMF’s most recent campaign was TasmanAi, created with Orchard in February.
Tourism Tasmania’s most recent campaign was, Odd Jobs, by Havas Red, that won PR duties in 2023.
The creative agency contract will be for a period of up to seven years, with an initial three-year term commencing in February 2025, followed by two optional two-year extensions.
The successful agency will work with Tourism Tasmania to deliver a creative marketing program that sets the state apart in a competitive national and international destination marketing sector.
Interested agencies can download the request for expression of interest (REOI) documents and submit an REOI through the Tasmanian Government tender website.
Submissions close at 2pm on August 1 2024.
Any related questions should be directed to chris.wilson@tourism.tas.gov.au.
