In France, Škoda is way behind some of the leading automotive brands such as Peugeot, Renault and Citroen, which share almost half of the market. These brands are on everyone’s mind when they’re looking to buy a car. Škoda isn’t.
Was this a challenge for track DDB when it came to launching the Škoda Fabia? Nope. The agency realised it was an asset.
80% of car buyers watch video reviews, demos or opinion vlogs before making their mind up, according to Google. So Track DDB placed Škoda Fabia billboards into the videos of cars that people flock to first.
The campaign is called Review Hacking.
The partners modified the existing video reviews of three competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA, in partnership with three YouTube influencers who specialise in car reviews,
Vlog Cars Passion (208)
Mécanique Sportive (C3)
Le Billet Auto (Clio)
Client Team: Antoine Weil, Marie-Charlotte Bosvieux, Céline Hahn & Marc Salaud
Agency: Track DDB°
Chief Creative Officer: Alexander Kalchev
Creative Directors: Benjamin Dessagne & Stéphane Santana
Account Supervisors: Vincent Léorat, Coralie Bouillier & Paul Pieuchot
Head of Social Media: Pierre Guengant
Social Media Manager: Édouard Frapier
Community Manager: Maxime Yeh