Velux makes skylight windows and blinds. Advertising in its category is invariably functional – with quality and price promises. If you want a skylight window or blind you might take notice. Copenhagen agency, Twenty, has created something entirely different for Velux skylight windows. If you’re human, if might make you want one. It’s the story of a young girl obsessed with planes and her father who installs a skylight opening her bedroom up to the sky and to the planes that travel above her. The pièce de resistance is finding out her mum is a pilot.

Planes is an emotive story that captures the power of looking up. In a world where we increasingly spend our time looking down, most often at our phones, we have lost touch with the sense of wonder that exists right above us. Velux encourages us to pause, look up, and reconnect with nature, with our surroundings, and with each other.

The window becomes the gateway to the sky as a symbol of possibility, connecting us to each other and to the wider world.

Planes sits within the platform, The magic is here. Let it in, its emotive content underscored by a new interpretation of Both Sides Now by Joni Mitchell, performed by SKAAR – a young Norwegian singer-songwriter, whose version brings a delicate and intimate quality to the film.

Credits:

Creative Agency: Twenty
Creative Director: Farah Dib
Creative: Lea Brisell
Project & Production Lead, Partner: August Rein
Account & Production Lead: Lise Skakkebæk Larsen
CEO: Thomas Bjerg
Strategic Planner: Casper Heide-Ottosen
Strategic Director: Louise Brandt

Production Company: Camp David
Director: Louise Wachtmeister
Executive Producer: Rickard Edholm
Producer: Samuel Hahn
DoP: Andreas Johanessen
Editor: Elias Nilsson

Music: Both Sides Now, Written by Joni Mitchell, Performed by SKAAR
Music Supervision: Orange Blue Supervision 
Music Supervisor: Thore Garberg