“The two most important days in your life are the day you are born and the day you find out why.” This is the beginning of a contagiously happy dance film by Uncommon creative Studio for audio entertainment service, SiriusXM. The film, A Life in Sound, directed by Emmy winner, Kin Gehrig, is part of a two-pronged campaign, Closer, showing how SiriusXM brings listeners closer to what moves them throughout their lives.
A Life in Sound made its debut on Friday March 8 on social, followed by an airing on US national TV during the Oscars on Sunday, March 10.
The film follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews. Beneath the action, it highlights the breadth and depth of audio experiences available on SiriusXM.
“A Life in Sound celebrates the real, universal, and uniquely human experience of being moved by the audio you love. One film. One woman. Dancing through the different chapters of her life. It is the truth of the SiriusXM experience captured in film,” said Nils Leonard, Co-founder at Uncommon Creative Studio. “And as a creative studio, we were honored to have the opportunity to capture and share that magic.”
The OOH also brings listeners closer by featuring super-fans of SiriusXM in the ads themselves. Shot by photographer & filmmaker, Gabriel Moses, the campaign features SiriusXM subscribers and super-fans across static and motion OOH on digital and in New York, Los Angeles, Nashville, Boston, and Atlanta. The OOH spotlights three genres across the SiriusXM portfolio — hip-hop (think: a mosh pit of diehard hip-hop fans), country (envision: a proper country rumble), and sports (imagine: a Lakers vs Celtics showdown) — and capturing the true passion and power of these fandoms.
And to double-down on audio, there will be an accompanying audio campaign that gives listeners the feel of what it’s like to be in the studio with their favourite hosts and personalities, coming at a later date.
Closer is the first brand campaign from SiriusXM since the new identity launched last year designed by Uncommon.
“At SiriusXM we are passionate about audio. Our ‘Closer’ campaign features powerful, emotive and iconic creative showcasing the role that SiriusXM plays in people’s lives and is a celebration of the power of audio,” stated Suzi Watford, chief growth officer at SiriusXM.
“As we look to connect with the next generation of SiriusXM listeners, we’re focused on telling stories of how we bring listeners and fans closer to what moves them. We’re extremely proud of how that message comes through in this campaign, and how we are able to reflect the stories we hear from listeners and their passion for what we do.”
Credits:
Client: SiriusXM
Creative Studio: Uncommon
FILM CREDITS
Production Company: Somesuch
Director: Kim Gehrig
Co-Founders: Tim Nash, Sally Campbell
Managing Director & Executive Producer: Seth Wilson
Producer: Arlene McGann
DOP: Chayse Irvin
Choreographer: Denna Thomsen
Production Designer: James Chinlund
1st AD: Kate Greenberg
Costume Designer: Jennifer Johnson
Key Makeup: Jorjee Douglass
FX Makeup: Mara Rouse
Key Hair: Vanessa Price
Editor: Tom Lindsay @ Cosmo Street
Post-production: Blacksmith
VFX Supervisor: John Shirley
Flame Ops: John Shirley, Lou Schachte
Compositors: Jason Heinze, Remedy Jeannie, Dylan Nett, Andrew Emmerson
Producer: Therese Mayer
Colourist: Mikey Pehanich
Colour Producers: Dan Butler, Adam Vevang
Sound & Music: Soundtree
Music Supervisors: Jay James, Neil Athale
Music Production and Additional Composition: Peter Raeburn Luke Fabia, John Mourounas
Music and Sound Research: Colin McIhagga, Ali Schiel, John Mourounas, Gabriel Firmin, Christina Orchard, Olly Wells, Luke Fabia
Sound Design & Mix: Henning Knoepfel
Additional Sound Design: Jack Patterson, Graham Norman
Soundtree CCO: Peter Raeburn
OOH CREDITS
Photographer & Director: Gabriel Moses @ Concrete Rep
Stylist: Gerry O’Kane @ Concrete Rep
DOP: Jake Gabbay @ WPA
Casting Director: Six Wolves
Movement Director: Sigrid Lauren @ Streeters
Hair Stylist: Mideyah Parker @ Bryant Artists
Make-up artist: Michaela Bosch @ Bryant Artists
Set Design: Jack Flanagan @ Streeters
Production Company: Concrete Rep & Pony Projects
Retoucher: The Hand of God
Editor: Joseph Taylor @ TRIM
Grade: John Alexander Lowe
VFX & Online: Studio Private
Media Agency: Horizon Media
