Design and motion studio, Velvet Badger, and Spanish perfumes and cosmetics group, Puig, have teamed up to create Christian Laboutin’s Christmas campaign for the third year. Puig began a long-term licensing agreement for the creation, development, and distribution of new ranges of the French shoemaker’s beauty products on 2018.
The brief was to transform an old-fashioned fairground into an enchanting bright and colourful Loubified destination revealed by Christian Louboutin’s latest character, Miss Loubi Snow. The film, is gloriously beautiful and exquisitely elegant – everything that the name Christian Laboutin represents.
The Christmas campaign is running in retail and social media and includes perfect gifs, stills and cutdown videos in several formats as well as capsule videos to tease more of the products for a range of global markets.
Here are the two earlier Velvet Badger-Puig Christmas commercials for Christian Laboutin:
