VML has been given the job of creating a future-focussed, connected marketing and customer experience strategy with National Breast Cancer Foundation (NBCF)  to increase the not-for-profit’s ability to raise funds and continue to invest in world-class research towards its vision of Zero Deaths from breast cancer.

The approach will be audience-centric, exploring how centralised data can be used to enhance every step of the marketing journey, from planning to execution. VML will also develop a unified view of the National Breast Cancer Foundation’s audiences and value propositions, map audience journeys, develop an implementation plan and look at operational enablers for the ongoing success of future campaigns.

The project brings together VML teams from Melbourne, Sydney, and Perth for the very first time.

 “The alignment of VML’s innovative spirit with our vision of Zero Deaths from breast cancer is a powerful combination,” explained Andrew Bachelard, director of digital technology at the National Breast Cancer Foundation. “Through NBCF’s strategies we aim to fund more world-class research to help reduce the 3,200 lives lost each year as a direct result of a breast cancer diagnosis in Australia”.

Johan Borg, VML AUNZ chief growth officer, stated, “The moment we received the invitation to respond to NBCF’s marketing challenge we knew this was one to pull out all the stops for. It’s not every day you get the chance to make a real difference for the lives of thousands of people and it was wonderful to see our teams come together instantaneously for the purpose of the task at hand.”