You can tell people that a chocolate brand is top tier by filling your ad with luxury ad clichés. And most top tier chocolate brands do.
But doing what’s expected is not BBR Saatchi & Saatchi’s style.
This is:
And by the way, this is also.
And the twist in this BBR ad is a triumph, importantly, over prejudice – the prejudice you didn’t know you have.
There’s also a nod to First Taste, that sibling agency, Saatchi & Saatchi Sydney, and Heckler made famous with the help of TEDx, in 2013:
Creative credits for Splendid’s Kids try dark chocolate for the first time
Agency: BBR Saatchi & Saatchi
Chief executive officer: Yossi Lubaton
Executive creative director: Nadav Pressman
Vice president/creative director: Idan Regev
Creative director: Sharon Refael
Art director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital creative director: Maayan Dar
Vice president production: Dorit Gvili
Producer: Alon Shmoelof
Director: Roy Raz
