Colenso BBDO/Proximity has claimed the no.7 spot in the 2014 Global Effie Effectiveness Index.

That makes it Aus/NZ’s most effective agency and puts it in the world’s top 10 most effective agencies for the third year straight. It was also runner-up for International Agency of the Year in Ad Age’s A-List (Feb 2014).

Whybin\TBWA Sydney has come in at 8^th in the world’s most effective agencies. So, it sits in the top spot for Australia and 4^th in APAC. The Global Effie Effectiveness Index is in its fourth year, and is based on the results of more than forty national and regional Effie Award competitions around the world. Here are the category results, June 2014: APAC’s no.1 s:

• Unilever (advertiser)
• McDonald’s (brand)
• Omnicom (agency holding group)
• BBDO (agency network),
• Lowe Lintas – Mumbai (agency)
• Barnes, Catmur & Friends – Auckland (independent agency).

MOST EFFECTIVE AGENCY NETWORKS WORLDWIDE:

1. BBDO Worldwide    1149 pts
2. Ogilvy & Mather       902 pts
3. McCann Worldgroup    661 pts
4. DDB Worldwide     521 pts

MOST EFFECTIVE AGENCIES WORLDWIDE:

1. Sancho BBDO, Bogota Colombia   252 pts
2. Lowe Lintas, Mumbai India    154 pts
3. Ogilvy & Mather Mumbai India   118 pts
4. FP7/DXB,  Dubai UAE   105 pts

MOST EFFECTIVE INDIES WORLDWIDE:

1. ACG Advertising Agency, Budapest Hungary    62 pts
2. Kinograf, Kiev Ukraine   42 pts
3. Madre Buenos Aires, Argentina   42 pts
4. Barnes, Catmur & Friends, Auckland NZ    40 pts

MOST EFFECTIVE HOLDING COMPANIES WORLDWIDE: 1. WWP Group, 2. Omnicom, 3. Interpulbic, 4. Publicis Groupe. MOST EFFECTIVE BRANDS WORLDWIDE: 1. Coca-Cola, 2. McDonald’s, 3. Vodafone, 4. Pepsi MOST EFFECTIVE MARKETERS WORLDWIDE: 1. Unilever, 2. Coca-Cola, 3. Procter & Gamble, 3. Pepsico