Wieden + Kennedy’s Ridiculous Possibilities has been one of the highlights of retail advertising this year.
When the agency won the TK Maxx account in November 2015, the designer discount chain was not exactly seen as the most noteworthy retailer in the world. But W+K’s fresh, wacky campaign, that began in March this year, has changed that completely.
W+K’s Christmas ad for TK Maxx was an offbeat delight.
Wieden + Kennedy: TK Maxx presents the Christmas singalong you didn’t see coming
And now the bub in that ad has launched a campaign of his own on TK Maxx’s Facebook page. He stars in an online chatbot, as the baby oracle, to save the UK from boring gifts.
Fans can chat with the baby oracle via Facebook messenger, and receive humorous festive gifs, emojis and gift suggestions – all in baby talk.
He’ll also deliver a personalised film to share on Facebook, to “inspire” friends with the kinds of gifts that will be received with enthusiasm.
