Wieden + Kennedy (US) has been added to the chain’s roster as an additional creative partner. According to Nielsen’s Advertising Media Spend Report for first half 2024, McDonald’s is the second biggest advertising spender in Australia.

The agency is opening an office in Sydney to manage its new account. 

In October last year, McDonald’s Australia announced it was looking for additional creative agency partner. This was unlikely to affect its relationship with DDB Australia – and hasn’t. DDB Australia retains its position on the roster that also includes OMD (for media), Akcelo and Digitas.

McDonald’s had stated that the search would be conducted with its existing list of global agency partners including Leo Burnett (the UK), Wieden+Kennedy and Droga5 (the US) US, TBWA (Europe and Asia) and DDB (New Zealand).

 McDonald’s announced, “The appointment sees the highly successful creative company join our award-winning agency village, which aims to continue to deliver compelling and successful campaigns to drive our brand and business forward. We were incredibly impressed by W&K’s understanding of our fans and creative approach and we are excited to work with them, alongside our existing agency partners – DDB, OMD, Akcelo and Digitas – in 2025.

“We would like to acknowledge and thank the other agencies who participated in the process.”

Wieden + Kennedy’s latest work for the chain was a Christmas campaign for Canada: