The Ford Capri has a Hollywood history. It was once the car of choice for stuntmen. Wieden+Kennedy London and Ford have tapped into that background (and detective shows of the past) with a series in which a ‘70’s detective presents a tutorial on famous car moves.
Director, Craig Ainsley, and production Company, Arts & Sciences, used quick cuts, throwback soundtrack, and intentionally degraded footage to underline the ‘70s spirit and social-first creative studio, Bodega, worked beside Wieden+Kennedy on the campaign.
The series also includes the first ever UK brand partnership with GIPHY, with the films recut into GIFs available to users on every social platform, amplifying the reach of the content.
The work is the latest in Wieden+Kennedy London’s Mischief Rewired campaign and is running across Europe on Meta, TikTok and YouTube over the next three months.
There’s also this:
Credits
Client: Ford UK
Marketing Director: Pete Zilig
Communications Manager: Lyn West
Content Managers: Irem Yeloglu & Marta Manes
Creative Agency: Wieden+Kennedy London
Creative Directors: Alex Sattlecker & David Colman
Creatives: Daniel Whitelegge O’Higgins & Jonathan Plackett
Chief Creative Officers: Ana Balarin & Hermeti Balarin
Head of Social Media: Gabriel Marchi
Heads of Production: Richard Adkins & Amy Leach
Executive Producer: Dom Felton
Producer: Erin Wright
Design Team: Phil Rosieur, Jon Barnett & Jon Harris
Strategy Team: Michael Hines, Ned Hodge & Aaron Panesar & Dan Hill
Communications Managers: Cristelle Fornesi & Wil Koslowski
Account Team: Tom Shattock, Marlee Caine, Rachel Campbell, Lara Wahab, Paullomi Khamar & Jide Olaofe
President: Ryan Fisher
Business Affairs: Helena Tomas, Becky Day & Lenya James
Production Company: Arts & Sciences London
Director: Craig Ainsley
Managing Director: James Bland
Line Producer: Tex Travi
Director of Photography: Matthew Emvin Taylor
Post Production & VFX: Rascal
Editing: Stitch London
Music & Sound: Rascal
