Special Australia did it. So did Gut, BBH and Mother. Now London agency, Pablo – the “humble, ego free advertising agency” – is taking on the rigours of opening an agency in New York, the city known for its harsh treatment of agencies’ aspirations.
The new agency will be led creatively by CCO, Scott Vitrone who joins from Fig New York. Also from Fig are the agency’s planning partner, Caroline Krediet and group account director, Maxie Etess.
Hannah Hewitt, former group brand director at W+K Portland, takes on the managing director role. Ellery Ruse, also from Wieden + Kennedy, is group strategy director.
The New York team has an able sibling in London’s “hidden team of restless, down-to-earth teammates with a huge commitment to creativity”
