WiredCo. has won the compewtitve pitch to become social and content agency for Honda Australia. WiredCo. will be integrated into Honda’s agency village leading social and content strategy across its portfolio, including cars, motorcycles, power equipment and marine.   

The appointment comes as Honda Australia gears up for major new launches and a cultural repositioning of the brand.  

“What a dream team and remit to be part of as we bring Honda back into culture.  Eva and her team have that special kind of energy that makes you give them your best thinking and work,” stated WiredCo. managing director and partner, David Kennedy-Cosgrove.  

“It’s going to be a big year for the brand, and social is going to play a huge role putting it back on the agenda. So, the thinking and work must deliver on that.”

Honda enters its next phase in Australia with a sharp focus on introducing its market-leading hybrid technology across its range. This includes a wave of new releases, with expanded hybrid vehicles in the CR-V and ZR-V ranges, its first battery electric car, Super-ONE, and the arrival of the all-new Prelude. 

Honda Australia general manager brand, marketing and digital, Eva Barrett, stated, “Honda has been an important part of Australian culture for almost 60 years – everybody has a Honda story.  As Honda Australia enters a new electrified era, spearheaded by our market-leading e:HEV, we want to help create new stories and stir the same emotions today as we have in the past.” 

WiredCo., an AdNews Employer of the Year,  B&T Independent, and Campaign Asia Social, Content and Specialist Agency of the Year, is one of Australia’s most awarded independent brandformance businesses, maanging some of Australia’s most loved brands, such as Mutti, Peters Ice Cream, Pizza Hut, Boost Mobile, Viva Leisure, Red Bull, THE ICONIC, and Indeed – all wrapped in people-first culture.