An interesting detour from the usual in car commercials. Wavemaker Studios tells the INEOS story with a personal message told in titles, that ignites the feeling of possibility that getting behind an INEOS Automotive vehicle can give, and an intriguing story told visually, in the dark of night.
The platform, Built for More, is the brand’s first brand advertising campaign introducing the awarded Grenadier 4X4 to a broad global audience, and is running across television, print, social, outdoor media and on-demand video streaming. Debuting in the UK, the campaign will have a rapid rollout in Germany, North America and Australia, before wider release through online and social media in over 45 markets where the INEOS Grenadier is available.
Lynn Calder, CEO, INEOS Automotive, commented, “Built for More is a call to drivers to get off their sofa, break free from the confines of digital devices and embrace what the outdoor world has to offer. The Grenadier is a go-anywhere 4X4, engineered to world-class standards and literally built for more of what the world has to offer.”
It is the first project since Wonderhood Studios was appointed INEOS Automotive’s retained global creative agency, with the wider brief including global social strategy, community management and engagement through Wonderhood Makers, and refreshing the brand’s global visual identity through Wonderhood Design.
Guy Hobbs, executive creative director at Wonderhood Studios, commented, “We fell in love with the Grenadier so it’s very exciting to be launching this bold new campaign. This project has a perfect Wonderhood shape, crossing all our studios to show what happens when you draw all these disciplines together.”
Wavemaker is responsible for the worldwide media buying strategy and launch plan which is designed to reach 400 million adventure-oriented adults with placements focussed on this year’s high-profile sporting events including UEFA EURO fixtures, the Summer Olympic Games in Paris and Formula 1 Grand Prix.
Credits:
Creative Agency: Wonderhood Studios
Chief Creative Officer: Aidan McClure
Executive Creative Director: Guy Hobbs and Ben Edwards
Creative Team: Tad Buxton and India Penny
Director of Data Strategy: Jack Colchester
Senior Data Strategist: Alex Koskull
Chief Strategy Officer: Jessica Lovell
Strategy Director: Joe Harris
Senior Strategist: Tara Ellis
Chief Executive Officer: Alex Best
Business Director: Georgia Bullen
Account Director: Millie Watson
Account Manager: James Tasker
Head of Production: Natasha Johnson
Senior AV Producer: Nikki Holbrow
Head of Print Production & Project Management: Roy Barker
Senior Print Producer: Hannah King
Head of Art: Simon Elvins
Designer: Marcos Almeida
Production Company (film): Art Practice
Directors: James Allen & Mike Skrgatic
Producer: Connor Holman
Production Manager: Antonia Vickers
DoP: Diego Garcia
AD: Robert Blishen
Service Company: 247
Line Producer: Alejandro Fernández
Social Agency: Wonderhood Makers
Managing Partners: Jo Lumb & Katie Hunter
Senior Account Director: George Alleston
Creative Director: Amy Downes
Social Media Manager: Tash Bonniface
Junior Account Manager: Joni Borteye
Junior Designer: Lotte Evans
Video Editor: Liam Bream
Motion Designer: Lee Gregory
Post Production: Time Based Arts
Producer: Sian Jenkins
Executive Producer: Tom Johnson
2D Lead: Leo Weston
CG Lead: Federico Vanone
Editing: Thomas Grove Carter @ Trim
Sound: Lawrence Kendrick @ String and Tins
Sound Producer: Laura-Leigh Smith
Music Supervision: Sounds And Sons
Composer: Jean-Gabriel Becker
Photographer: Maria Lax
Photographer Assistant: Daniele Roversi
Producer: Connor Holman
