Jeff Goldblum is the quirky humour guy. He also loves good food and has proved himself to be an advert asset, most notably in his (much applauded) ads for Currys PC in the UK and Apartments.com in the US.
Goldblum has now become brand ambassador for Menulog in Australia. And Y&R has used his winning personality in a content series for broadcast and digital channels, designed to intrigue and interest customers, including his initial stunt in a Sydney food-truck, delivering snags for experience.
Goldblum was put into in a range of comedic scenarios, in which he urged Australians to have less talk and more eat, by putting down the phone and using Menulog’s handy app.
Menulog’s head of marketing, Tasman Page, commented, “We’re so proud of this campaign and we think it’s something that will really resonate with Australians. We’ve all experienced the pain of trying to order something over the phone and yet only 20% of us order online! We wanted to create a campaign that spoke to this issue in a really humorous and memorable way, and Jeff certainly helped us do that.
“Jeff’s personality – his unique sense of humour and openness – really allowed us to push the boundaries across all creative elements. His star status in everyday Aussie situations is a hilarious moment in itself, but when you add in the ingenious concepts from the team at Y&R you have a really exciting campaign.”
Y&R executive creative director, David Joubert, added, “We worked around the clock since winning the business back in March, to secure two very talented professionals – director, Jeff Low, and Jeff Goldblum. We always knew that together, they would help us create a conspicuous campaign, that would capture Australia’s attention and work its pants off for our client.”
The new Menulog new campaign is aimed at both new and existing customers and features a series of short films, radio and digital content, with Jeff Goldblum in different situations tailored to suit broadcast, out-of-home, digital and social platforms.
It will roll out nationally over the next three months, with Goldblum showing Aussies all the different ways they can make their lives easier – and their mealtimes better – with discounts, freebies and more great stuff from Menulog. The first two TVCs are on air now. The next three launch in the coming weeks. Aussies will also be treated to the unscripted musical treats by Goldblum in the radio advertising, which is on air now.
Credits:
Agency: Y&R Sydney
Managing Director: Sasha Firth
Executive Creative Directors – David Joubert / Bart Pawlak
Copywriter: Nick Cole
Art Director: Pat Allenby
Agency Producer: Sam Yeomans
Planning Director: Waqas Tahir
Senior Account Manager: Max Bennett
Account Executive: Caitlin Thomas
Production company: Rabbit Content
Director: Jeff Low
Executive Producers: Alexandra Hay & Lucas Jenner
Producer: Alexandra Hay
DOP: Lachlan Milne
Offline: Adam Wills
Colourist: Scott Maclean
Grade and Online: White Chocolate
Sound : Peter McCorqudale
Client: Menulog Sydney
Head of Marketing: Tasman Page
Digital Marketing Manager: Kia Petrenko
Head of Brand and Comms: Melissa Grech
Communications Manager: Lisa Brown
Creative Design Manager: Sotirios Karras
Digital agency: Byte London
Founding Partner: Alex Miller
Analytics & Paid Media Director: Michelle Yeadon
Account Planner: Marcus Tan
Account Planner: Zoe Goldsmith
Creative Planner: Louis Persent
Media Planner: Becky Caruana
Designer: Olive Tebby
Content Planner: Catherine Harding
PR agency: Red Agency
Head of Technology: Anna Denby
Senior Account Manager: Jackie Holt
Account Manager: Sophie Muir
