Who's doing what in the world of commercial creativity.
The agency of creative ideas that make you stop, look and listen has come up with another. And this time, “budding creatives and curious punters” are its target audience. Here is its story: Fancy a career …
Last month WPP began a move to keep production increasingly in-house, with the note that, “Our goal is to avoid traditional commercial triple bidding by proving the value of a centralised partnership by positioning WPP …
Getting a message that wasn’t meant for you, or that arrives at exactly the wrong moment is a nuisance when it happens to you. When it happens to someone else, it’s hilariously entertaining. French independent …
Clothes help you shape your identity. This has always sat underneath the creative in fashion advertising. Director and creative, Tim Darmenov, has brought it to the fore in a visually unexpected film that allows Levi’s …
Paulo Areas has left TBWA\España and returned to Portugal to take up the role of CCO and partner at Lola Normajean,a key role in the evolution and growth of one of the independent agency. His arrival …
A US fast-food chain reworking one of Italy's most loved breads – in Italy? That was always going to face scrutiny from Italian diners. So when KFC swapped the bun for focaccia with two new …
VCCP has created an underdog story where the ultimate win is a longer life. The campaign is for UK health and life insurance brand, Vitality. The platform, Your Health’s Best Friend, leads with a Dachshund …
Nearly three quarters (73%) of people say optimisation is ruining their lives, according to new global research from creative agency, OK COOL, part of Residence. Audiences are pushing back against a broader flattening of culture and …
For World Mental Day Day last year, Middle East gym chain, GymNation, removed all its weights to remind gyn users to unload what was weighing on their minds. That work continues this year. GymNation has unveiled …
A world free from cancer is a might aim. A fund-raising campaign with a visual metaphor that makes you cry is a mighty step towards it. Broken Heart Love Affair uses the device of fireflies …
Mitsuki, a young Japanese woman, takes shelter from the rain inside a Tokyo arcade. There, she discovers an arcade game that pulls her into an unknown universe, where she must overcome challenges inspired by Andalusia’s …
R/GA has appointed of Hope Nardini as executive creative director, leading creative across Intuit brands, including TurboTax and Credit Karma and working out of R/GA’s New York headquarters. She will report to Tiffany Rolfe, chair …