Is gaming the new place to meet the one you’ll love? 22feet Tribal WW and Game publisher, Krafton India, have merged real life and gaming to created India’s Biggest In-Game Wedding. The wedding celebrates the real-life love story of Battlegrounds Mobile India (BGMI) players, Tanupreet and Jaspreet, while it shows off the game’s power to forge meaningful relationships.
The campaign invites everyone, gamers and non-gamers alike, to discover BGMI through the eyes of those who’ve built real connections and unforgettable memories together.
At the centre of it all were Tanupreet and Jaspreet, a young couple from Meerut who first met while playing BGMI and fell in love through the game’s built-in social features. Transforming match-making into matchmaking, BGMI celebrated their journey through a three-day virtual wedding extravaganza — complete with Mehendi, Sangeet, and a Grand Shaadi celebration, with fans invited to join the festivities through a heartwarming wedding video premiering on BGMI’s Instagram on April 11, 2025.
The campaign has sparked conversations across social media.
BGMI has also extended the celebration to its 200million-strong community with the launch of the Shaadi Duo event, inviting players across India to team up, earn rewards, and explore its Synergy, Connection Requests, and Love features that brought two gamers together for life.
The wedding festivities featured custom BGMI-themed outfits by renowned designer Ritu Beri, a virtual Sangeet performance by singer Benny Dayal, and even playful FOMO posts from celebrities like Karan Johar and Olympic gold medalist Neeraj Chopra.
Rahul Mathew, chief creative officer, DDB Mudra Group, noted. “It’s not often you see such a strong impact on community and culture. And yet only one aspect of the BGMI influence is spoken about. We wanted to show that BGMI is not just a game, it’s a platform where the community connects. And what better connection to celebrate than love.”
“Gaming today is not just about playing – it’s about belonging,” stated Srinjoy Das, associate director and lead of marketing at Krafton India. “This is one of our most emotional and culturally rich campaigns yet that brings together fashion, music, relationships, and storytelling all inside a game. It’s a wedding – but also a powerful metaphor for how gaming brings people together.”
“BGMI gave us more than just a game – it gave us each other,” commented Tanupreet and Jaspreet. “From random team-ups to a real bond, we never imagined it would lead to this. To be married inside the game that introduced us is beyond special.”
