303 MullenLowe has always offered integrated media, creative digital and PR capabilities. Now that media has been given higher octane fuel and international credentials.
303 MullenLowe has joined forces with its global network media partner, MullenLowe Mediahub to form 303 MullenLowe Mediahub Australia. This move creates the only media agency of any scale in the market to be fully integrated with creative, digital and PR capabilities.
“Over the past 18 months we have grown our client base, launched a media sciences team delivering programmatic media and performance analytics, and welcomed Andrew Livingston to lead our media team nationally. Bringing the MullenLowe Group’s media resources together represents the next natural step in our journey, enabling a bigger media footprint, a wider set of clients and enhanced access to a global network of media resources and talent,” stated Nick Cleaver, CEO of 303 MullenLowe.
Andrew Livingston, who joined 303MullenLowe in January, will head up the expanded media offer as chief media officer. He was previously chief executive officer of IPG’s Initiative Media in Australia.
Andrew Livingston
303 MullenLowe Mediahub Australia will be housed in 303 MullenLowe’s offices in Sydney and Perth.
Ross Jenkins, executive director, MullenLowe Mediahub EMEA & APAC, noted, “Aligning the 303 MullenLowe media entity with MullenLowe Mediahub in Australia makes perfect sense. Australia is one of the most significant media markets for MullenLowe Mediahub outside the United States, and this announcement signifies our intent to build on our successes elsewhere in the world. We think the Mediahub model, combining media, data and creativity, will be an attractive proposition for brands in Australia.”
Livingston will be supported by Phil Ely in a new role as head of communications planning and 303 MullenLowe’s general manager for media, Jacqui Purcell.
MullenLowe Mediahub, whose headquarters are in Boston, was named MediaPost’s Creative Media Agency of the Year in the USA last year. Its client list includes JetBlue, Netflix, Bose, Harley-Davidson, Royal Caribbean, Western Union, Chipotle, and its most recent win Remy.
Globally, Mediahub employs over 450 people in 12 offices worldwide, including Los Angeles, New York, London, Singapore, Tokyo and Shanghai, and is affiliated with IPG Mediabrands for global media buying.
Livingston commented, “Partnering with one of the world’s most creative media agencies will cement our status as a truly hyperbundled shop here in Australia. Our clients will benefit from a global media toolkit, an expanded local team, continued access to 303 MullenLowe’s creative, digital, social and PR teams, and MullenLowe Profero’s digital transformation capabilities. Our ambition is to grow our media business more aggressively whether that be as a bundled or as a stand-alone media offer. We believe we offer media clients something compelling and unique.”
303 MullenLowe Mediahub Australia will launch with a client roster that includes internationally aligned business Netflix, Western Union, CFA and Nutricia, as well as 303 MullenLowe’s existing media roster, which includes TK Maxx, Harley-Davidson, Fujitsu Australia, Edith Cowen University and Braintree.
MullenLowe Mediahub was formed in April last year, when MullenLowe Group fused Mediahub and Profero Performance (the media planning and buying group within the integrated digital agency MullenLowe Profero), to create a global media shop.