Captain Risky takes his audience on a tour through his house – on his motorbike.

Yep, in the ad for Budget Direct home insurance that launched on November 6, Captain Risky jumps across tabletops and couches and rides up carpeted stairs, demonstrating, yet again, why Budget Direct will never insure him.

Richard Morgan, executive creative director at 303 MullenLowe, explained, “For most Australians, their home is their castle. To Captain Risky, home is a high-octane playground. Giving people a peek into Risky’s home life seemed like a fun way of contrasting him to Budget Direct’s actual customers, who are the heroes of this campaign.”

Jonathan Kerr, director, marketing & digital at Budget Direct added, “When accidents happen, Budget Direct customers can rely on our highly rated home insurance claims service. The ad brings that to life as we compare the calm of the Budget Direct customer with the chaos of Captain Risky’s behaviour. Once again we are showing why we’ll never insure Captain Risky and how that helps us make sure our customers ‘get more with Budget Direct’.”

The Get More campaign is running across television, digital and social channels.

Credits:

Agency: 303MullenLowe Sydney

Executive creative director: Richard Morgan

Head of copy: Sean Larkin

Head of art: Adam Whitehead

Agency producer: Sean Ascroft

Head of business management: Tony Dunseath

Business director: James Lammert

Production Company: Goodoil Films

Director: Hamish Rothwell

Executive producer: Sam Long

Producer: Andrew McLean

DoP: Crighton Bone

VFX: ALT.vfx

Editing: ARC Edit

Sound engineer: Barry Stewart @ Sound Reservoir

Client: Budget Direct

Director, marketing & digital: Jonathan Kerr

General manager – brand and media marketing: Warren Marsh

Marketing manager- new customer acquisition: Catherine Harty