EE is leading young men by example with a powerful UK-wide DOOH and social campaign following England’s exit from the World Cup at the hands of Argentina. The Saatchi & Saatchi campaign simply states, “You …
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Who's doing what in the world of commercial creativity.
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Coinbase: A 1910 photoplayer is a brilliant metaphor for the current US financial system
July 21, 2026
Simplicity is a remarkable power in advertising, and Coinbase Creative Studio has shown its mastery of that power in its campaign, Your Way Out. The commercial uses a 1910 musical instrument called a photoplayer (a player …
Howatson + Company & Vodafone: Kids won’t answer a parent’s text, so how about a mural?
July 21, 2026
The unanswered text is one of the most universal sources of parental anxiety. When Vodafone did the research, it found that 92% of Australian parents worry when they haven't heard from their child, with almost …
Michelob Ultra has given Messi a hero’s farewell. The idea by Wiede+Kennedy New York closes “the tab” on a spectacular World Cup career. The Official Beer Sponsor of the FIFA World Cup 2026’s Tab Closed …
Mekanism’s campaign for Noom is unlikely to win awards for creativity but it is interesting on many counts. One is the choice of Rebel Wilson as “chief wellness ambassador”. Another is that it specifies Noom …
The global Type Directors Club has announced its first-ever Type-High awards winners in its TDC72 competition, at a special awards ceremony and exhibition at The Lighthouse in Brooklyn. This is the first time the global organisation has awarded its newly created physical Type-High …
In 1986, BBC answered John Cleese question, “What has the BBC ever done for me?” Forty years later, that campaign has been revived at an important moment in the broadcaster’s life. The publicly funded BBC …
Motherlode offers to answer briefs for free
July 21, 2026
Briefs that land in the middle of summer often stay unanswered until September. Not this year. All summer long, while creative teams run on a slow gear, Motherlode stays open. This French creative team, honoured …
Simon Walsh joins onepointfive as global ECD
July 21, 2026
Independent brand experience agency, onepointfive, has appointed Simon Walsh as global executive creative director. He will be based in Dubai, leading onepointfive's creative direction globally while spearheading the growth of its Middle East operation. He …
TBWA\RAAD has earned a spot on Great Place To Work's most coveted industry list. It has been named one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work Middle …
Advertising Council Australia has announced a record 148 finalists for the 2026 Australian Effie Awards, the largest finalist field in the program’s history. They represent 48 agencies and 63 clients. Clemenger BBDO leads the pack with …
Airline advertising is predictable. The in-flight experience and the destinations star. Social-first creative agency, Kill Boring Dead, isn’t known to be predictable. It’s first campaign for Cathay Pacific after becoming creative partner for TikTok-native content …