In March, Lola Madrid and AXE(Lynx) launched new inspiration for young men, Smell Your Best When You Look Your Worst, not with its usual It’s not boy gets the girl humour, but with football fan …
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Who's doing what in the world of commercial creativity.
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TBWA\Paris: McDonald’s promotes office delivery with an office-produced, office-delivered ad
May 13, 2026
Think food delivery ad. Think home delivery ad. But that’s not how it works in real life. Over 30% of lunches are eaten at work. No major player in the category had truly addressed this …
This summer, the World Cup is happening in North America. A competition that only happens once every 4 years, is lived fully, unites nations, and, this year more than ever, brings a breath of fresh …
Wieden+Kennedy Tokyo has begun a new chapter for its Tokyo office with the appointment of chief creative officer, David Colman, and president, Eleanor Thodey. The appointments align with a renewed focus on strategic and creative excellence, …
NY Times’ Debra Bishop & NOMINT’s Yannis Konstantinidis win the inaugural ADC Paul Manship Medal
May 13, 2026
The global Art Directors Club has announced two winners of its recently relaunched Paul Manship Medal, as part of this year’s ADC 105th Annual Awards. Inaugural recipients of the award are Debra Bishop, founding design director of The …
Zulu Alpha Kilo: PC Insiders Report turns the ice cream truck jingle into free ice cream
May 13, 2026
For many Canadians, Victoria Day signals the unofficial start of summer. And since nothing says summer like ice cream, this long weekend, PC Insiders Report (a guide for household inspiration, product highlights, seasonal trends and …
Sometimes it IS all in the production, Grow with Quo exaggerates the style of low-budget commercials, filling a 60-second product commercial with humour – and a quirky octopus. The commercial was conceived, created and produced by …
McCann Wellington & Department of Corrections: Guy learns that “No one’s in here for stealing lollipops”
May 12, 2026
It takes a certain type of person to work in the dynamic environment of Corrections. McCann Wellington’s new recruitment campaign for the Department of Corrections, Ara Poutama Aotearoa, gets honest about what the job requires. …
Emotive and Four Seasons Naked Condoms unleashes a group of nasty STI monsters and a nightmare baby on Gen Z. Because they don’t like to wear condoms and they don’t like to be told. Rather …
Triumph for School of Visual Arts New York, crowned 2026 Young Ones School of the Year. Overall, SVA collected two Golds, seven Silver, nine Bronze, 47 Merits, and four Portfolio wins. Rounding out the top-five ranked schools, in order, …
Akcelo opens fifth office, this time in London
May 12, 2026
Aussie brand experience and innovation company, Akcelo, has officially launched its London office - a major milestone in the company’s international expansion and reinforcing its commitment to servicing growing client demand across Europe. The new …
TBWA\Chiat\Day & DirecTV Advertising turn The Upfronts into a week-long metaphor for DirecTV
May 12, 2026
This week the major media networks and streaming platforms are touting their upcoming content to advertisers at Upfront Week in NYC to secure ad buys. TBWA\Chiat\Day is turning it into the Week-Long Metaphor for DIRECTV. The …