It’s good to listen. Droga5 Sydney has been listening to Aussies asking over and over, “Why do they call it -196?” The question has puzzled plenty of Aussies ever since this cult classic from Japan hit …
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Who's doing what in the world of commercial creativity.
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Michel Gondry gives Chanel a new kind of edgy
December 4, 2025
Michel Gondry has taken Chanel on a new adventure, a love story that is as much about New York as it is about its protagonists (brand ambassador, Margaret Qualley, and A$AP Rocky) or fashion. The short …
2025 ADCE Creative Rankings: Serviceplan Germany is both Agency & Independent Agency OTY
December 4, 2025
Germany once again had a strong showing in this year’s ADCE Creative Rankings, capturing top agency spots and top-ranked country status for the third straight year. The rankings are based on points earned for wins in the 2025 ADCE Awards, …
Patreon makes Santa mad, bad and very, very funny
December 4, 2025
Creator platform, Patreon, has recreated Santa. He’s a lot less jolly and a lot less good. In fact, he’s downright bad and really rather angry. Patreon is moving in on his turf. “I’ve always considered …
Cannes Lions launches LIONS Sport
December 4, 2025
The Cannes Lions International Festival of Creativity has announced the launch of LIONS Sport. The new global forum, dedicated to the cultural and commercial power of creativity in sport, will take place June 24-25 2026 …
Haven’t You Done Well, the Australian production company founded by Aunty Donna, has signed director duo, SEQUEL, for commercial representation. SEQUEL, aka Zachary Bradtke and Naomi Akikusa-Dawber, is a Melbourne-based creative collective working whose work crosses …
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AME Awards 2025
Sunday Gravy & Coopers Original Pale Ale: Men get an anthem that everyone will want to sing
December 3, 2025
Smile, laugh out loud, relate like you never have…Sunday Gravy and Coopers Original Pale Ale have created an irresistible Aussie mates anthem that you won’t even mind watching again and again…and again. It’s about the fact …
Apple Marcom & Kim Gehrig produce a defiant, honest and important anthem about disability
December 3, 2025
The most compelling words in a commercial this year? Undoubtedly. Apple Marcom has produced an anthem for disability housed in a musical theatre style commercial. Apple’s underlying purpose is to show how disabled students around …
Bear Meets Eagle on Fire: The 2026 AWARD Awards is calling for entries (and it sounds like birds)
December 3, 2025
A very strong hint that the AWARD Awards understands standout creativity comes in the form of its campaign for the 47th edition of its awards by Bear Meets Eagle on Fire. The campaign draws its inspiration …
hasan & partners: How Naisten Linja got around META & Microsoft’s EU ad restrictions
December 3, 2025
In October this year, META and Microsoft banned the advertising of all political, electoral and societal topics within the EU. Even messages defending women’s rights have been banned from digital advertising. Meta and Microsoft’s new EU-wide …
The AARON Awards: The first AI creator awards for advertising
December 3, 2025
The AARON Awards, the first dedicated AI creator awards for advertising, are now officially open for entries. While there are plenty of AI awards globally, most celebrate short-form films or content in general. And while major …
Courage & Sephora Canada: The most personal gift guide ever
December 3, 2025
Choosing gifts that people really want can be a struggle. So brands create gift guides and receivers drop hints. This year, agency, Courage and Sephora Canada have created a very, very personal gift guide that …