Are production and post going through a tough time? Undoubtedly. There’s a new world of playgrounds for creative ideas, the global economy is in a gloomy mood, and a new kid in town called AI …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Pitchblack Partners & Bowel Cancer New Zealand: Win a trip to take a poo somewhere awesome
June 5, 2026
Aotearoa has the most dramatically beautiful places on Earth – to take a poo. And Kiwis can win a trip to poo there. The fiendishly clever idea by Pitchblack Partners is sweeping bowel cancer awareness …
“May contain traces of nuts” is a universal disclaimer on food packaging and for those people with life-threatening allergies, it's a vital warning about hidden toxic ingredients. Creative indie, Worth Your While, has given that an …
Nike’s “universe of football” continues in advance of the World Cup, with a rallying cry for young players everywhere to ditch the playbook and embrace attacking, creative, instinctive and joyful football. Rip The Script advocates …
A subscription service ad for tech? Not a scroll-stopper. A relationship break-up scene? Attention glue. Stink Studios has added brilliant words, flawless acting and an irresistible tagline, Something Better Always Comes Along, for Raylo, the …
While mergers and acquisitions swirl around it, Amsterdam creative agency, Dawn, has become an indie again. The agency bought back its independence from Belgian private equity-owned agency group, Springbok, following a management buyout led by …
Beta Collective & Guaraná Antarctica reawaken for Brazilian football fans their legendary Ronaldinho Gaúcho moment
June 5, 2026
Beta Collective has brought together two Brazilian legends,Guaraná Antarctica, Brazil’s famous soft drink, and Ronaldinho Gaúcho, two-time FIFA World Player of the Year (2004 & 2005), in a campaign that was always destined to go …
Lola USA plays with Blue Moon’s absurd difference
June 5, 2026
There’s a reason some ideas stick. It’s because they’re rooted in truth, even when they’re a little absurd. For Blue Moon, that story begins with what sets it apart - a hint of Valencia orange …
Ogilvy India & Mother Dairy: India’s first naturally biodegradable milk pouch in soil finds its way home
June 5, 2026
India’s Mother Dairy, one of India’s leading dairy brands, has created India’s first naturally biodegradable milk pouch in soil. World Environment day was the perfect time to show it to the world and Ogilvy India …
TBWA\Media Arts Lab’s wit enlivens this year’s global privacy campaign for Apple, continuing the brand’s more than seven-year effort to raise awareness around the value of keeping user data secure and reinforce its longstanding belief …
Lifelong Crush’s campaign for Canadian tool brand, Lee Valley, goes far beyond the usual hardware advertising. It contains a thought-provoking, and important, message about life. In fact, the new anthemic platform, Tools for Life, shines …
Our LEGO Agency & ChaosxMagic: Jason Momoa teaches the world the great things play can do
June 4, 2026
It’s World Play on June 11. And LEGO has found out that just five hours of playtime a week boosts family happiness and wellbeing, but almost half (44%) of families globally are not getting it. …