VICIO may have signed Ferran Torres as celebrity endorser. But the real star is still the burger. Brands spend millions signing celebrities to front their campaigns, only for their famous faces to overshadow the products …
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Who's doing what in the world of commercial creativity.
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Zurda: Condom brand, Tulipán, launches perfume, The Urge to F***
September 23, 2026
Every condom brand in the world sells protection against consequences. Argentine condom maker, Tulipán, gave agency, Zurda, a different problem to solve. Kids today aren’t having sex. That should please most fathers of teenage girls. …
Berlin & The Australia Institute: The Big Gas Man metaphor makes Australians squirm again
September 23, 2026
In March this year, the Big Gas Man, took a local’s beer, drained the glass and spat the last remnant back into it. The immaculately dressed stranger, with evil intent, was a metaphor for Australia’s …
Paper Moose: Young Henrys’ Super Rice lager rocks into summer
September 23, 2026
Summer season, aka beer season, is coming to Australia and independent Sydney brewery, Young Henrys has launched a rice lager, Super Rice. Sydney indie agency, Paper Moose has made sure that it attracts attention and …
Cresta Awards: Both Grands Prix to Try
September 23, 2026
The Cresta Awards 2026 jury has voted for just two Grands Prix. Both go to Oslo agency, Try, for its work on the IKEA Made for Life campaign. The two Grand Prix were also backed …
Gerety Awards: VML UK is Agency OTY. VML is Network OTY. NoA dominates independent rankings
September 23, 2026
Gerety has named the agencies, networks, production companies and brands that came out on top worldwide in 2026. At the head of the global agency ranking is VML UK, named Gerety 2026 Global Agency of the Year after …
Mosaic: NFL team, Buffalo Bills, unites its US & Canadian fans with a (football) pass across the border
September 23, 2026
NFL team, Buffalo Bills, represents the Buffalo–Niagara Falls area and its fans spread over into Canada. The team’s home opener is on Thursday, so Mosaic helped the team kick off the season by connecting with …
M+C Saatchi: Racing Victoria presents a previously untold story of horse racing’s thrill
September 23, 2026
Australia’s Spring Racing Carnival, including The Melbourne Cup, aka “the race that stops the nation”, is underway for 2026. This year M+C Saatchi Australia has taken Racing Victoria into a new realm. Traditionally racing advertising …
Mother wins FlixBus globally
September 23, 2026
Intercity bus and coach provider, FlixBus, has appointed Mother Berlin as its global lead creative agency. Mother takes on creative leadership of FlixBus's brand communications worldwide, starting with a new brand platform. Mother will lead FlixBus’ …
An Everlab win for OUTSIDE IN
September 23, 2026
An Everlab win for OUTSIDE IN OUTSIDE In has won the competitive pitch to to develop the overarching brand platform and launch the first major campaign for Australia’s leading preventative healthcare company, Everlab. The partnership is designed …
Publicis Conseil: Orange aims for the moon
September 22, 2026
Astronaut, Eva, loses herself in an unexpected choreography set to energetic, upbeat music - in the midst of her mission on the Moon - giving herself over for a few moments to music and dance, …
Enigma wraps hepatitis B in truths
September 22, 2026
Misinformation about Hepatitis B is causing stigma and shame in Australia’s Chinese and Vietnamese communities. Though the virus is transmitted only through contact with infected blood and sexual fluids, for generations there have been misconceptions …