DDB Germany Berlin has received the ADC Awards’ highest honours in the 100th centenary edition, the ADC Black Cube for Best of Show for The Uncensored Library, created with MediaMonks Hilversum and Blockworks London for Reporters Without Borders. The work also received the ADC Designism Cube for the entry that best encourages positive societal and political change.
With the Black Cube, Designism Cube, five Golds and one Bronze overall for the work, as well as a Best of Discipline win in Experiential Design, DDB Germany was named ADC 100th Agency of the Year, based on cumulative points for all awards won. DDB Worldwide won Network of the Year.
Ari Weiss, chief creative officer, DDB Worldwide, stated, “Advertising has always been one part art, one part science. I had a boss once who said a great piece of communication is 80% craft and 80% idea. He wasn’t great at math, but he was great at making his point. To see our craft celebrated like this by an organization like ADC really validates the journey we’re on as a network to love the craftsmanship as much as we love the idea.”
- ADC 100th Annual Awards top winners are:
- Agency of the Year: DDB Germany Berlin
- Network of the Year: DDB Worldwide
- Design Team of the Year: The New York Times Magazine New York
- Production Company of the Year: MediaMonks Hilversum
- Music & Sound Company of the Year: JSM Music New York
- In-House Agency of the Year: Spotify In-House New York
- Boutique Agency of the Year: CRK Basel
- Boutique Design Firm of the Year: DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania)
- Client of the Year: The New York Times
- Freelancer of the Year (as selected by The One Club and Working Not Working): Mah Ferraz Brooklyn
- The Member’s Choice Awards: COLLINS San Francisco Brand Identity for San Francisco Symphony.
Australia did not win any significant awards this year but Auckland photographer, Manja Wachsmuth, won a Bronze Cube and a Merit. The Bronze Cube was won in Photography, Design for Good for Behind Closed Doors photography on behalf of Cuisine Magazine. She worked on the project with Phil Clark, Chand Sahrawat and Sid Sahrawat, all in Auckland.
The Merit was for Hiakai on behalf of Penguin Random House in Photography, Food-series, working with Monique Fiso in Wellington and Jeremy Sherlock in Auckland.
The Bloc New York won two ADC Fusion Cubes, in the initial year of the industry-first special award honouring creative excellence and diversity both in the content of the work and the creative and production teams who made it. The Bloc won one Fusion Cube for The Call on behalf of EmpowHer NY, and the other for National Black Child Development Institute ABCs of Survival.
BBDO Group Germany Düsseldorf tied with INGO Stockholm, David Miami and for the most ADC Gold Cubes in the world this year with seven. BBDO’s Cubes include four with BWGTBLD Berlin for UNICEF Deutschland #ENDviolence – More Than A Mark in Motion/Film/Gaming/Craft, and three with Sehsucht for Eurythenes Plasticus on behalf of WWF Germany, two in Advertising and one in Integrated.
INGO Stockholm, David Miami and Publicis Bucharest’s Cubes were all for Moldy Whopper on behalf of Burger King. Six of the Golds were in Advertising and one was in Integrated.
Spotify In-House New York won six ADC Gold Cubes, all for Spotify Alone with Me, four in Interactive and two in In-House.
The New York Times Magazine New York won five ADC Gold Cubes (as did DDB Germany). Three were in Photography for Democracy by Mail, Wrestling With Westside Story and How Climate Change Will Remap Where Americans Live. One Gold each were in Publication Design for The Decameron Project and Typography for Great Performers.
The New Yorker New York won four ADC Gold Cubes, all in Illustration with Kadir Nelson Los Angeles for Say Their Names, The Centennial, Distant Summer and Sweet Liberty. BBDO New York picked up three Golds, two for Color of Change’s Pedestal Project and one for Foot Locker’s Endless World of Airmax.
9,132 pieces were entered from 61 countries in the ADC 100th Annual Awards. Agencies, studios, brands, production companies and designers in 36 countries were awarded a total of 98 ADC Gold Cubes, 104 Silvers, 171 Bronze and 382 Merits this year. The One Club will hold a special ADC centennial event this fall in New York, details to be announced shortly.
The ADC 100th Annual Awards Global Creative Rankings will be announced next week, followed by The One Club Global Creative Rankings, combining winners from ADC 100th and The One Show 2021.