Australia has missed out on achieving any finalists in Innova at AdFest 2021. Japan leads with three finalists, two of them for Dentsu Tokyo’s Tuna Scope, AI system that judges the quality of natural tuna using cross-sectional images of their tails.
Dentsu Tokyo also has won two of Japan’s four finalists in Lotus Roots, both of these for The Last Day of Sushi for Euglena. Japan also leads the shortlist in this category. Australia has missed out again.
This campaign aims to warn about the possibility that climate change will affect marine habitats and dramatically change menus at sushi restaurants. In the campaign, euglena has illustrated a forecast of a future in which certain kind of sushi ingredients will disappear from the ocean around Japan due to a possible climate change, and on a special website (https://euglena.jp/sushi), has announced the nine ingredients that are at risk of disappearing in the near future.
On the website, visitors can book for the date assumed to be the last day each sushi ingredient will be served at restaurant, Ginza Kyubey. These sushi ingredients include familiar items such as cuttlefish, shako, salmon and salmon roe, scallops, sea urchins, abalone, flounder, sea bream and snow crab.
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