The Special Award winners of AdFest 2021 are:
NETWORK OF THE YEAR: Hakuhodo
Work from 11 offices across the region contributed to this win:
– Hakuhodo Inc., Tokyo
– Hakuhodo Inc., Osaka
– Hakuhodo Kettle Inc., Tokyo
– Hakuhodo Indonesia, Jakarta
– Hakuhodo Design Inc., Tokyo
– Happy Hours Hakuhodo Inc., Tokyo
– Medialand Digital Strategy Limited, Taipei
– Signing Ltd., Tokyo
– SIX Inc., Tokyo
– United Communication Group/Uni-Surf Digital Marketing, Taipei
– Wolf BKK, Bangkok
AGENCY OF THE YEAR: Wunderman Thompson Thailand, Bangkok
The agency’s Stay Home Miles Exchange for Thai Airways International Public Company Limited won multiple Lotus trophies, including the Direct Lotus Grande.
INDEPENDENT AGENCY OF THE YEAR: Sour Bangkok
The Agency won for Maepranom, created for Phiboonchai Maepranom Thai Chilli Paste Co., Ltd., with production by Phenomena Co., Ltd., Bangkok.
DIGITAL AGENCY OF THE YEAR: Wunderman Thompson Thailand, Bangkok and Innocean Worldwide, Seoul.
Innocean has won for work including The Cheering Bandage for Young Chemical / Facebook Korea.
MEDIA AGENCY OF THE YEAR: Mindshare, Sydney
Mindshare won forPlay NZ for Tourism New Zealand, created by TBWA\ Sydney, which won the Media Lotus Grande.
PRODUCTION COMPANY OF THE YEAR: One Cool Production Co., Ltd., Bangkok
Shop Unfriend for Central Midnight Sale and Free Your Hunger for GrabFood contributed to the win.
ADVERTISER OF THE YEAR: Thai Airways International Public Company Limited
Thai Airways won for its creative solution to incentivise people to stay home and earn miles during the pandemic, Stay Home Miles Exchange, by Wunderman Thompson Thailand, Bangkok.
“Thanks to everyone who made ADFEST 2021 possible – our hard-working jury, all of the creative companies who entered their work, and our own team here in Bangkok. We know our judges would have loved to be in the room together, but despite meeting virtually, the quality of debate and the ingenuity of the winners chosen are testament to the enduring strength of our industry,” stated Jimmy Lam, president of AdFest.
Find the full list of ADFEST 2021 winners here.