The AdFest juries, led by this year’s jury president, Merlee Jayme, APAC chief creative officer, dentsu International, Manila, have chosen the AdFest Lotus Awards 2022 winners.
Vinit Suraphongchai, chairman of AdFest, stated “On behalf of AdFest, I would like to thank all the juries for their time and hard work in selecting this year’s winners. And thank you to all the entrants, who continue to inspire us and give us hope for the future. This year’s winners clearly reflect the promise of optimism and it is evident that creativity has been used to provide solutions, to offer relief and to signal light at the end of the tunnel.”
The 8 Grand winners are:
- Branded Entertainment Lotus Grande: TBWA\Hakuhodo Inc., Tokyo for The First Take with production by TYO Monster/Diner, and S-14 in Tokyo. Find The First Take YouTube channel here.
- Digital Craft Lotus Grande: Dentsu Inc., Tokyo for Unlabeled, NexusVII’s Camouflage Against The Machines
- Film Craft Lotus Grande: Dentsu Inc. and the production teams from Spoon Inc., Diamond Snap, Slanted, and Yuge Inc., Tokyo for Find Your Own Way for Otsuka Pharmaceutical’s Pocari Sweat
- Media Lotus Grande: Liquid Billboard for adidas by Havas Middle East and Red Havas Middle East, Dubai and production by Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paolo
- Mobile Lotus Grande: Deloitte Digital Australia, Melbourne for Carbon Thumbprint for Belong, with production by Collider Films, Fin Design + Effects, Squeak E Clean Studios, and Risk Sound, in Melbourne
- PR Lotus Grande: Liquid Billboard for adidas by Havas Middle East and Red Havas Middle East, Dubai and production by Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paolo
- Print & Outdoor Craft Lotus Grande: No Pests Allowed for Live Long Life’s Goo Go Green by Ogilvy Group Thailand, Bangkok and production by Illusion CGI Studio, Bangkok
- Grande for Humanity: Donation Dollar for The Royal Australian Mint by Saatchi & Saatchi Australia, Melbourne (from Direct Lotus)
AUDIO LOTUS
There are 1 Silver, 2 Bronzes, and 1 finalist awarded in the Audio Lotus category.
BRAND EXPERIENCE LOTUS
There are 3 Gold, 4 Silver, 10 Bronze Lotus winners, and 4 finalists in Brand Experience Lotus.
Gold winners are:
- Saatchi & Saatchi Australia, Melbourne: Donation Dollar for The Royal Australian Mint
- Leo Burnett Australia, Melbourne: One House To Save Many for Suncorp Insurance
- Cheil Worldwide, Seoul: Slow Road for Jeju Tourism Organization
BRANDED ENTERTAINMENT LOTUS
There are1 Grande, 3 Gold, 4 Silver and 4 Bronze Lotus winners, plus 5 finalists.
The Grande was awarded to The First Take by TBWA\Hakuhodo Inc., Tokyo with production by TYO Monster/Diner, and S-14. The First Take invites musicians to perform at its studio in the purest form of performance, live in just one take.
Gold winners are:
- dentsuMB Taiwan, Taipei: In Love We Trust for Sinyi Realty
- SIX Inc., Tokyo: Pale Blue Letter for Kenshi Yonezu. Pale Blue by Sony Music Labels and Reissue Records
- Dentsu Kyushu Inc. and JR Kyushu Agency, Fukuoka: Shooting Star Bullet Train for Kyushu Railway Company’s Kyushu Shinkansen
DESIGN LOTUS
There are 4 Gold, 10 Silver, 13 Bronze winners, and 2 finalists
Gold winners are:
- BBDO Guerrero, Manila: The Dissolving Bottle for The Naturale Market
- DDB Mudra Group, Mumbai: Eatqual for McDonald’s
- The Nine Shanghai, Shanghai: Guess Which Book Is It? for Yan Ji You Bookstores
- Saatchi & Saatchi Australia, Melbourne: Made From Melbourne for Made From Melbourne
DIGITAL CRAFT LOTUS
There are 1 Grande, 3 Gold, 4 Silver, 2 Bronze winners, and 4 finalists.
The Grande was awarded to Camouflage Against The Machines for Unlabeled, Nexus VII by Dentsu Inc., Tokyo, which innovatively tackles the issues of privacy and human rights in an increasingly heavily surveillanced world.
Gold winners are:
- Dentsu Creative X, Tokyo: Yakushima Treasure Another Live From Yakushima for Yakushima Treasure
- PR Consulting Dentsu Inc., and Dentsu Inc., Tokyo: To Lions Good News 2020 for Nikkei Inc.
- Deloitte Digital Australia, Melbourne: Carbon Thumbprint for Belong
DIGITAL LOTUS
There are 2 Gold, 5 Silver and 4 Bronze Lotus award winners.
Gold winners are:
- Deloitte Digital Australia, Melbourne: Carbon Thumbprint for Belong
- Publicis Singapore, Singapore: Care Lives On for Proctor &Gamble’s Vicks India
DIRECT LOTUS
There are 1 Gold, 4 Silver, 6 Bronze, and 2 finalists.
Gold winner:
- BWM Isobar, Sydney: Disease Dilemmas for the Garvan Institute of Medical Research
eCOMMERCE LOTUS
There is 1 Bronze in the eCommerce Lotus category.
EFFECTIVE LOTUS
There are 1 Gold, and 2 Silver in Effective Lotus.
Gold winner:
- BWM Isobar, Sydney: Disease Dilemmas for the Garvan Institute of Medical Research
FILM CRAFT LOTUS
The are 1 Grande, 5 Gold, 9 Silver, 10 Bronze, and 5 finalists in Film Craft Lotus.
The Grande was awarded to Find Your Own Way for Pocari Sweat by Dentsu Inc., and production by Spoon Inc., Diamond Snap, Slanted, and Yuge Inc., Tokyo.
Gold winners are:
- Memesys Studios, Goa: won 2 Golds (Directing & Casting) for Care Lives On for P&G’s Vicks India, Agency Publicis Singapore, and entered by Memesys Culture Lab, Panjim
- FINCH, Sydney: Stop Dreaming About New Zealand And Go for Tourism NZ created for the Agency Special Group, Sydney
- Method and Madness, Singapore: Wasteminster – A Downing Street Disaster for Greenpeace UK, Film Production by Method and Madness, Singapore, Studio Birthplace, Kuala Lumpur, UK Park Village, London, and Special Effects by Method and Madness, Singapore
- Dentsu Inc., Tokyo: The Passion Never Stops for Boss Coffee by Advertiser Suntory Beverage & Food Limited, and Film Production Company, Geek Pictures Inc., Tokyo
FILM LOTUS
There are 3 Gold, 4 Bronze Lotuses, and 6 finalists
Gold winners are:
- Ogilvy Group Thailand, Bangkok: My Goal for ME by TMB by TMB Bank Public Company Limited, and Film Production Company Factory 01, Bangkok
- Wunderman Thompson Thailand, Bangkok:The Trainee for The 1 Central’s The 1
- DDB Mudra Group, Mumbai: Game Responsibly – Machine-Gun Mouth for Battlegrounds Mobile India by Krafton, by Film Production Company Early Man Film, in Mumbai
INNOVA LOTUS
The Magnificent Seven jury presidents, headed by Merlee Jayme, judged the INNOVA Lotus, Lotus Roots, and Grande for Humanity.
The Innova Lotus rewards innovative world-class concepts whether they be ideas, technologies, or designs that have pushed the industry into unchartered territory. There are 1 Innova Lotus and 1 finalist awarded.
The Innova Lotus goes to Leo Burnett Australia, Melbourne’s One House To Save Many for Suncorp Insurance and production by The Glue Society, and Revolver, Sydney. Watch the full story here.
LOTUS ROOTS
Unique to AdFest, the Lotus Roots category celebrates ideas that embody local values whether in terms of culture, religion, beliefs, traditions, or language. This year, 4 Lotus Roots and 7 finalists were awarded.
Lotus Roots winners:
- Muma Malaysia, Kuala Lumpur: V-Kebaya for Libresse by Vinda Marketing, and production by Awesome Studios in Subang Jaya, and Nacho Usual Collective and Wizard Photography in Kuala Lumpur
- DDB Mudra Group, Mumbai: Stayfree – Daughter’s Day for Johnson & Johnson’s Stayfree Sanitary Pads, and by Production Company Vanilla Films, Mumbai
- Wunderman Thompson Philippines, Manila: Right The Ride: Jeepneys Against Misogyny for the Commission on Human Rights of The Philippines, and production by Film Pabrika, Ala Carte Digilab, and Hit Productions, in Manila
- Dentsu Inc., Tokyo: 13865 Black Dots And 2 Red Dots, for Nagasaki Shimbun’s Nagasaki Shimbunsha
MEDIA LOTUS
There are 1 Grande, 3 Gold, 5 Silver, 8 Bronze, and 3 finalists.
The Grande was awarded to Havas Middle East and Red Havas Middle East, Dubai for Liquid Billboard created for adidas with production companies, Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paulo.
Gold winners are:
- Cheil Pengtai Beijing and Cheil Hong Kong: The Cost of Bullying for Samsung and production by Cheil Pengtai Beijing
- Cheil Worldwide, Seoul: Slow Road for Jeju Tourism Organization by Media Agency TMAP Mobility, Seoul, and production by The Shot, Freelance, and Creative Bom, Seoul, and Box Tree, Jeju
- Leo Burnett Australia, Melbourne: One House To Save Many for Suncorp Insurance by Media Agency Revolver, Sydney and production by The Glue Society, and Revolver, Sydney
MOBILE LOTUS
There are 1 Grande, 1 Gold, 8 Silver, 2 Bronze, and 1 finalist.
The Grande was awarded to Deloitte Digital Australia, Melbourne’s Carbon Thumbprint for Belong, and production companies Collider Films, Fin Design + Effects, Squeak E Clean Studios, and Risk Sound, in Melbourne. It won the Grande in Use of Data for Mobile and Gold in Mobile Campaign.
NEW DIRECTOR LOTUS
1 Silver was awarded.
OUTDOOR LOTUS
There are 2 Silver, 3 Bronze, and 5 finalists.
PR LOTUS
There are1 Grande, 5 Gold, 5 Silver, 6 Bronze, and 5 finalists.
The Grande was awarded to Havas Middle East and Red Havas Middle East, Dubai for Liquid Billboard created for adidas with production companies, Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paulo. Liquid Billboard also won the Grande in Media Lotus.
Gold winners are:
- Saatchi & Saatchi Australia, Melbourne: Donation Dollar for The Royal Australian Mint by PR Agency Herd MSL, Melbourne. Donation Dollar won 2 Golds for Corporate Social Responsibility and Integrated PR Campaign
- Grey Tokyo, Tokyo: The Center Lane for Procter & Gamble Company’s SK-II, and production by Blue One Inc., and Ennet, Inc., Tokyo
- Cheil Worldwide, Seoul: Slow Road for Jeju Tourism Organization and Production Companies The Shot, Freelance, and Creative Bom, in Seoul, and Box Tree in Jeju
- Innocean Worldwide, Seoul: Mask ID for Dal.Komm Café and Ministry of Health and Welfare & Korea Association of Social Welfare Center, and Production Company Planit Production in Seoul
PRESS LOTUS
There are 1 Silver, 1 Bronze winners, and 4 finalists.
PRINT & OUTDOOR CRAFT LOTUS
There are 1 Grande, 1 Gold, 3 Silver, 3 Bronze winners, and 1 finalist.
The Grande was awarded to Ogilvy Group Thailand, Bangkok and Illusion CGI Studio, Bangkok for No Pests Allowed for Goo Go Green created for the Advertiser Live Long Life Co.,Ltd., for Use of Computer Generated Imagery. It also won Gold for Use of Retouching and Image Manipulation.
GRANDE FOR HUMANITY
The Grande for Humanity, which recognises excellence in Corporate Social Responsibility or Public Services & Cause Appeals, was awarded to Saatchi & Saatchi Australia, Melbourne for Donation Dollar for The Royal Australian Mint, which won Gold from Direct Lotus.
Find the complete list of winners here. Find the winners’ showcase here.
