“The biggest badass truck has arrived.” And in the 45 second online trailer by Brazil agency, Africa, the Mitsubishi L200Triton Sport claims victory in “the biggest battle of all times: bigger than Waterloo, bigger than Thermopylae and bigger than Stalingrad,” … with a bit of Mad Max thrown in for dramatic impact.
The commercial is the ultimate truck chase-meets-epic battle – alluding to several historical battles and featuring the greatest badasses in history. Not even these greats could defeat the Triton.
The “superproduction”, named Watermopylaegrad and directed by Vellas from Saigon, teased and raised expectations for the launch, a few days before its grand premiere on TV, magazines and newspapers, along with vignettes that highlight each of the car’s main features.
The L200 Triton Sport is the first pickup truck in the world to work with a diesel motor version in aluminium – which is more powerful, economical and lighter at the same time, and it comes with extras such as the biggest internal space in the category and nine airbags, to “redefine the concept of badass,” the agency commented.
Credits
Agency: Africa
Chief creative officer: Sergio Gordilho
Executive creative directors: Rafael Pitanguy & Eco Moliterno
Creative directors: Alexandre “Nego Lee” Popoviski & Paulo Junger
Creative team: Raphael Quatrocci, Guilherme Ache, Edson Rosa & Gustavo Nardini
Agency Production: Rodrigo Ferrari, Patricia Melito & Mariana Hermeto
Client service: Celina Esteves, Carolina Barretto & Carolina Pires
Planning: Rodrigo Maroni, Marcia Neri, Aldo Pini, Vitor Amos & Fabiana Andreoli
Media: Luiz Fernando Vieira, Rodrigo Famelli, Rodrigo Rodrigues & Caio Lima
Production Company: Saigon
Director: Vellas
DoP: Pierre Kerchove
Art director: Marcelo Reginato
Executive producer: Marcelo Altschuler
Production coordinator: Carol Pessini
Editing: Rami D´Aguiar
Post producer: Fabio Abreu
Post production coordinator: Virgini Fares
Post production: Nash Production
CG direction: Cirilo Ulisses Bonazzi
Sound design: Big Foote Music
Sound producers: Chris Jordao and team
Voiceover: Ithamar Lembo
Client approval: Robert Rittscher, Fernando Julianelli, Leticia Mesquita & Marcelo Benaci
