Australian filmmaker, Armand de Saint-Salvy, is one of ten finalists in this year’s Doritos Crash the Super Bowl competition with his entry Doritos Manchild.
His fate is now in the hands of the public now, who get to vote for the grand prize winner. US$1 million is up for grabs. The filmmaker who accrues the most fan votes also gets the opportunity to work for a full year at Universal Pictures in Hollywood.
This is the ninth Doritos crash the Super Bowl contest and the second year that fans from all over the world had the opportunity to enter. For the first time ever, four of the ten finalists come from outside of the United States.
The ten finalists come from Australia, Canada, The United Kingdom, and The United States. They were chosen from nearly 4,900 submissions representing 29 countries throughout the world.
Ultimately, two ads will air in front of a global television audience during Super Bowl XLIX on February 1 — the Grand Prize winner selected by the world’s votes on Doritos.com and a first prize winner selected by the Doritos brand.
The first prize winner, selected by the Doritos brand, will receive US$50,000.
Voting is open from Tuesday 6 January through Thursday 29 January (AEDST), with individuals able to vote once per day, per device, for their favourite fan-created ad.
The 10 Crash the Super Bowl finalist ads (in alphabetical order by finalist last name) are:
- “Doritos Angler” by James Bedford, UK
- “Baby’s First Word” by Travis Braun, USA
- “Selfish Sneezers” by Devon Ferguson, Canada
- “The Lemonade Stand” by David Horowitz, USA
- “Trouble in the Back Seat” by Jason Johnson, USA
- “Mis-Spelling Bee” by Brian Kleinschmidt, USA
- “What Could Go Wrong?” by Alex Pepper, USA
- “Doritos Manchild” by Armand de Saint-Salvy, Australia
- “When Pigs Fly” by Graham Talbot, Canada
- “Middle Seat” by Scott Zabielski, USA
Ann Mukherjee, president, PepsiCo Global Snacks Group and PepsiCo Global Insights, commented, “When we started this contest nine years ago it was one of the first and best examples of user generated content, and the brand was bold enough to present it on one of the world’s biggest stages. Carrying on that tradition, this year’s entries are some of the best ads we’ve seen yet and in only the second year since we opened up the contest to a global audience, almost half of the finalists come from outside of the United States.”
Each of the 10 Crash the Super Bowl finalists will win an invitation to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which advertisements will air for the world to see.
The eight finalists whose commercials do not air during the broadcast will each win US$25,000.
